Demand Generation Manager

Summary

Join Truffle Security Co. as a Senior Demand Generation Manager to lead and execute multi-channel marketing campaigns. You will develop strategies, manage marketing automation, analyze campaign performance, and collaborate with various teams to drive qualified leads and revenue growth. This role requires 5+ years of B2B SaaS demand generation experience and proficiency with marketing automation and CRM tools. The company offers a fully remote work environment with competitive salary, equity, flexible PTO, comprehensive benefits, and various stipends for remote work, wellness, and professional development. Truffle Security Co. is committed to fostering a culture of mentorship, equity, and psychological safety. The salary range is $127,500-$150,000 annually, with additional bonuses and stock options.

Requirements

• 5+ years of demand generation experience in a B2B high-tech/SaaS environment
• Proven track record of running campaigns that deliver pipeline and revenue
• Proficiency with CRM (Salesforce), marketing automation, and campaign analytics tools
• Strong analytical skills; comfortable with dashboards, attribution models, and funnel metric
• Experience with marketing automation platforms (i.e. Marketo, HubSpot, Pardot) and CRM systems (Salesforce)
• Excellent project management skills and cross-functional collaboration
• Strategic thinker with a bias toward execution
• Deep understanding of intent data, behavioral analytics, and predictive lead scoring methodologies

Responsibilities

• Own the strategy and execution of integrated demand generation campaigns across paid, email, SEO, content syndication, webinars, and field events
• Partner with sales and marketing stakeholders to align on lead definitions, lead targets, pipeline goals, and campaign attribution
• Manage the marketing automation system and ensure campaigns are built and tracked correctly
• Implement advanced lead scoring models that accurately identify buyer intent signals and behavioral patterns
• Measure and analyze campaign performance across the funnel, identifying insights to optimize performance and ROI
• Work with creative and content teams to develop campaign assets tailored to different personas and funnel stages
• Collaborate with RevOps to maintain a clean lead flow process and accurate reporting dashboards
• Test and scale new channels and tactics to improve lead quality and accelerated lead acquisition

Benefits

• Competitive salary & meaningful equity
• Flexible paid time off
• 14 paid holidays
• Comprehensive health benefits – Medical, dental, and vision coverage with 80% of premiums covered for you and your dependents
• Remote work stipend – Get set up for success with an $800 new hire stipend and $100/month to keep your workspace comfortable
• Health & wellness stipend – $1,200/year to support your physical, mental, and emotional well-being— we believe that feeling good helps you do great work
• Learning & development stipend – $2,000/year to invest in your growth, whether it’s courses, certifications, or industry conferences
• 401(k) match – We match 100% of the first 6% of your contributions on every paycheck, helping you build financial security for the future
• 100% remote + company off-sites – Twice a year, we come together in amazing locations like Hawaii, Cabo, and the Rocky Mountains to collaborate and connect