VP of Content

Summary

Join Blockworks as the VP of Content and lead our network of brands, providing strategic leadership and content direction across media and events platforms. Oversee the daily performance of newsletter, events, and podcast teams, ensuring seamless delivery and alignment with brand strategies. Define and evolve brand identities, shape content direction, and craft brand narratives that resonate with our audience. Mentor creators and content teams, providing feedback to refine content voice and impact. Aggressively drive growth by implementing organic strategies and empowering creators to harness social media's power. Ensure seamless alignment across all content platforms and optimize content delivery. Experimentation and comfort with ambiguity are essential. This is a full-time, exempt position with a salary of $250,000/year.

Requirements

• You're humbly confident that you know the crypto industry better than most of the timeline
• Your deep understanding of the industry and active involvement in the community have positioned you as a thought leader to be trusted
• You have a history of vocal, opinionated content that showcases your ability to craft compelling narratives that inform and engage
• You have hands-on examples of content creation and distribution, ideally across various channels and platforms, and you have growth metrics to demonstrate your focus on driving growth and engagement
• You have exceptional people and collaboration skills that allow you to aligning diverse perspective so a unified strategy easily

Responsibilities

• Lead Media and Events Programming and Delivery: Oversee the content programming and, in partnership with team leaders, be accountable for newsletters, events, and podcast platforms, ensuring their successful delivery and alignment with our strategic objectives
• Define and Evolve Brand Identities: Define, evolve, educate, and communicate distinct brand identities and positioning for each brand, as well as an industry-leading strategy for the network as a whole
• Shape Content Direction & Craft Brand Narratives: Identify, drive, and through regular feedback, hone the content themes and identities for our house of brands, offering top-down direction and guidance on narratives and stories that resonate with our audience
• Lead Content Feedback and Coaching: Leverage your insights, experience, and user feedback to mentor our creators, editors, and content teams in creating consistently exceptional content. Provide regular feedback to refine content voice and impact, maintaining a cohesive brand voice across all channels
• Aggressively Drive Growth: Work with the team to identify and implement organic growth strategies to increase subscribers across all channels, focusing on crafting unique, exceptional content and empowering creators to fully harness social media's power and impact
• Drive Cross-Platform Alignment: Actively work to ensure seamless alignment across all content platforms, with a media-centric focus that harmonizes our messaging and objectives, regardless of the channel
• Optimize Content Delivery: Collaborate with teams and direct reports to optimize content delivery across all channels, enhancing reach and engagement

Preferred Qualifications

• A background in brand strategy and positioning (especially in a media setting), is excellent, but not required
• Having held senior content roles in other media companies may set you apart from other candidates
• We're looking for people who have strong leadership and collaboration skills and work well across remote and diverse teams

Benefits

• Remote-First: We're a remote-first organization with an office in NYC for you to utilize as you please
• 100% Medical Coverage for You: Close to fully paid medical, dental, and vision insurance for you, and a significant portion covered for your dependents
• Flexible PTO: We have a flexible paid time off policy that doesn't limit the number of vacation days you can take
• Parental Leave: At Blockworks, all team members are eligible for 14 weeks of fully paid parental leave
• Hardware Stipend: Every team member has a stipend to use to purchase the tools and technology that help them be their most productive
• Learning & Growth Stipend: Every team member has a stipend to spend on their skill growth and professional development
• Career Growth: We prioritize skill growth and career development, and we have a clear, documented structure to take the guesswork out of individual development and career progression
• Global & Diverse Team: We're a global team, and we're committed to creating an open, inclusive, and diverse work culture