Vp Of Demand Generation

Summary

Join HopSkipDrive's Marketing and Communications team as the Vice President of Demand Generation! This remote leadership role focuses on driving top-of-funnel performance and contributing to the company's ambitious growth. You will lead demand generation channels, manage a team, and build strong cross-functional partnerships. The ideal candidate possesses 10+ years of experience leading demand generation efforts, a strong track record in B2B pipeline generation, and expertise in paid media and account-based marketing. HopSkipDrive offers a competitive salary, equity, flexible vacation, comprehensive benefits, and the opportunity to work for a fast-growing, VC-backed company.

Requirements

• 10+ years of experience leading demand generation efforts with 8+ years leading high performing teams
• A strong track record of driving and scaling pipeline generation in B2B environments, preferably for SaaS, usage-based, or similar models
• Significant experience developing B2B paid media strategies, optimizing spend and driving top-of-funnel volume
• Successful experience developing and executing account-based marketing strategies
• Excellent written and verbal communication skills, with the ability to craft persuasive communications that drive engagement and action rooted in company messaging
• A metrics-driven mindset with a passion for data, testing, and optimization
• Love for collaborative environments and ability to chart paths forward in ambiguity

Responsibilities

• Drive our demand generation strategy using e-mail marketing, field marketing, events/trade shows, and paid media as well as outbound sales and RFP to maximize visibility, lead generation, and overall efficiency
• Build strong partnerships with cross-functional leadership including the Revenue team, Communications team, Legal, Product, and Customer Success to ensure alignment, consistent messaging, and optimized support for external-facing activities and conversion efforts
• Work with revenue operations and marketing operations to ensure the utmost data hygiene, track and report on marketing effectiveness, glean insights from experiments, and continuously improve campaigns
• Publish frequent updates, insights and performance metrics to leadership and stakeholders to ensure alignment and transparency

Benefits

• Equity
• Flexible vacation
• Medical, dental, vision and life insurance
• 401(k)
• FSA
• Opportunity to work for a uniquely positioned, VC-backed company in a hugely attractive space with significant upside potential
• Equity stock options