Demand Generation Manager

Summary

Join EcoVadis, a leading provider of business sustainability ratings, as their Demand Generation Manager. You will own and optimize LinkedIn Ads and Google Paid Search to accelerate pipeline growth across five core markets. This hands-on role focuses on performance marketing, conversion optimization, and full-funnel demand generation to drive revenue. You will manage a six-to-seven-figure budget, conduct incrementality tests, and refine strategies based on performance data. The position requires collaboration with sales to engage C-level buyers and optimize lead scoring and nurture workflows. EcoVadis offers a casual work environment, various benefits, and the opportunity to work in a truly international atmosphere.

Requirements

• 4+ years in demand generation or growth marketing within B2B SaaS
• Proven experience building and scaling demand generation programs that drive pipeline growth
• Hands-on expertise in SEM, paid social, ABM, and marketing automation tools (HubSpot, Marketo, Pardot)
• Strong analytical skills, including attribution modeling and budget optimization for ROI

Responsibilities

• Scale LinkedIn Ads and Google Paid Search to drive enterprise pipeline and SQLs
• Optimize bidding, targeting, and creatives for improved conversion and ROI
• Develop full-funnel acquisition strategies aligned with enterprise sales cycles
• Manage a six-to-seven-figure budget with a focus on efficiency and impact
• Conduct incrementality tests and refine strategies based on performance data
• Stay ahead of platform updates, best practices, and emerging trends
• Improve landing pages, lead forms, and ad experiences to increase conversions
• Use intent data to refine targeting and improve lead quality
• Build retargeting and nurture campaigns to accelerate deal velocity
• Execute 1:1 and 1:few ABM campaigns via LinkedIn and Google
• Partner with Sales to engage C-level buyers with tailored strategies
• Use LinkedIn and intent data to target high-value enterprise accounts
• Actively participate in attribution strategy in partnership with Director of Marketing Ops and VP of Growth marketing to track impact on pipeline and revenue
• Optimize Cost per SQL, Cost per Opportunity, and ROAS
• Refine lead scoring and nurture workflows with RevOps

Preferred Qualifications

Background in enterprise B2B SaaS and a passion for ESG initiatives

Benefits

• Casual and very friendly work environment
• Opportunity to work in a truly international atmosphere
• GRSP and TFSA matching programs available
• Health, Wellness, and Dental Benefits
• Life Insurance, Critical Illness, Accidental death, long-term, and short-term disability insurance
• Flexi-time
• Home office allowance program
• Work from home & work from anywhere policy
• Employee referral bonus policy
• Paid employee volunteer day
• Access to E-learning platform
• Virtual and in-person team-building events