VP of Marketing, Product Lifecycle Management

Summary

Join Centric Software as the Vice President of Product & Vertical Marketing, a newly created leadership role. This position blends traditional product marketing with industry-specific expertise, bridging product marketing and go-to-market strategies. You will lead a team of 3-6 professionals, developing product messaging, conducting competitive analysis, shaping value propositions, and overseeing product launches. Responsibilities include managing go-to-market activities, creating marketing collateral, and managing tech analyst relations. This role requires strong leadership, cross-functional collaboration, and advanced analytics skills. Centric Software is a rapidly growing enterprise software company with a high-performance culture and a global presence.

Requirements

• Bachelor’s or Master’s degree in marketing, business administration, or a related field
• 10+ years of experience in product marketing or related leadership roles, preferably in a B2B SaaS environment
• Proven success in managing cross-functional, global teams and large-scale digital ecosystems
• Strong ability to navigate ambiguity, devise innovative solutions, and stay focused on results in a fast-paced, dynamic environment
• Demonstrated ability to scale operations across multiple regions and languages
• Advanced analytics skills to measure performance, optimize strategies, and guide decision-making
• Exceptional leadership and mentoring skills, fostering a culture of excellence and accountability within the team

Responsibilities

• Lead the development of the product/vertical marketing strategy and methodology for this newly formed team
• Create and maintain the value proposition, key messages, and foundational assets, evolving them in line with product advancements
• Develop and manage solution-based marketing and sales enablement assets
• Maintain a strong customer focus, creating use cases, and testimonials, and staying closely attuned to market demands
• Represent the company at webinars and key events, advocating for our solutions and brand
• Conduct competitive and market research to inform strategy
• Collaborate with all sales teams, including CST, strategic accounts, and enterprise teams
• Share market and customer insights with R&D, product teams, and the broader marketing organization
• Act as the primary point of contact for tech analysts, fostering relationships and proactively engaging with new analysts as our solution scope expands

Preferred Qualifications

• Experience in PLM, retail planning, AI solutions, or competitive market intelligence is a plus
• Knowledge of the retail and fashion industries is advantageous