Product Marketing Manager

Summary

Join Hostaway, a SaaS startup transforming the vacation rental industry, as a Product Marketing Manager to drive growth in the European market. This fully remote role (within Europe) offers the chance to contribute meaningfully to a collaborative team. You will develop go-to-market plans, create engaging content, execute product launches, and conduct market research. The position requires experience in B2B SaaS product marketing, strong storytelling abilities, and fluency in English and at least one other European language. Hostaway provides competitive compensation, equity, professional growth opportunities, and various benefits depending on the applicant's country of residence.

Requirements

• 3+ years of experience in product marketing, preferably in a B2B SaaS environment
• You have experience conducting qualitative and quantitative customer and market research
• You have experience across a full lifecycle product marketing strategy and execution
• You're a storyteller. You have a proven track record of creating compelling product narratives and applying them in written and visual form
• Proven track record of scaling high-impact, multi-channel go-to-market efforts for B2B
• You love your customers. You have a passion for understanding customer motivations, behaviours, and needs
• You're collaborative. You enjoy working together with your team and cross-functionally to drive stronger outcomes
• Fluency in English and at least one of: Spanish, French, or Italian
• Strong work ethic and self starter - must be able to juggle multiple projects

Responsibilities

• Develop go-to-market plans; including planning, product positioning, value proposition, messaging, related assets and sales enablement, to deliver against outcomes and achieve business goals
• Create on-brand, best-in-class content, tailored to target ICP customers, including in-product messaging, website content, landing pages, launch material, emails, training, education materials, etc
• Define and execute new product and features launches, including measuring their impact and increasing their adoption
• Define and evolve product positioning, branding, and messaging in cooperation with product management, design, data and analytics, sales and other partners across the organization
• Enable sales, marketing, support, customer success, and other internal teams to tell a compelling story about our product’s benefits
• Create compelling presentations to effectively communicate complex issues to the leadership team and to external stakeholders. Be able to identify ambiguity and work to systematically drive clarity through strategic framing and stakeholder alignment
• Conduct thorough market research and competitive analysis to identify trends, opportunities, and threats. Develop a comprehensive understanding of competitor products, pricing, marketing strategies, and sales tactics
• Speak to our customers to gain new perspectives and feedback on our products
• Build experiments, testing theories, and share learnings with cross-functional teams

Benefits

• Competitive Compensation: We offer competitive pay based on market rates in the country of the applicant
• 100% Remote: Enjoy the freedom to work from anywhere within your country of residence—be it a co-working space, your home office, or even your dining room table. The choice is yours. Just don’t ask to work in our office (we don’t have one)
• Equity: Every role in our company comes with valuable stock options in a fast-growing and profitable company. This ensures we all share in the company’s success
• Values-Driven Leadership: Our Core Values are not just words we’ve written to make us feel good. We leverage them daily when making strategic and tactical decisions
• Professional Growth: Our rapid growth offers unparalleled learning and development opportunities, along with a multitude of career advancement opportunities
• Annual Paid Leave: The specific amounts vary by country and are aligned with country and/or contract-specific norms
• Geographic Specific Benefits: As an international employer, we offer different country-specific benefits such as Health Insurance and Pensions in countries where these perks are customary. The specifics depend on the country of the applicant
• Dynamic Team Culture: As a global company with team members in over 40 countries, our diverse and international culture fuels our innovation and creativity, providing a key pillar to our success (and making it a lot of fun to work here)