VP of Product Marketing

Summary

Join CoreWeave, a leading AI hyperscaler, as a Product Marketing Leader. You will define and execute the go-to-market strategy for AI/ML, high-performance computing, and cloud infrastructure products. Responsibilities include crafting compelling narratives, leading analyst relations, building a sales enablement program, and driving thought leadership initiatives. You will need 15+ years of experience in product marketing and a strong background in cloud computing and AI/ML. CoreWeave offers a competitive salary ($275,000 - $340,000), comprehensive benefits, and a hybrid work environment.

Requirements

• 15+ years of experience in Product Marketing, GTM strategy, or technical marketing, with a strong background in cloud computing, AI/ML, or high-performance infrastructure
• Proven track record in launching and scaling technology products, with deep experience in positioning, messaging, and differentiation in competitive markets
• Strong understanding of buyer personas, customer journey mapping, and sales enablement best practices
• Expertise in competitive intelligence, market analysis, and analyst relations to influence market perception
• Ability to translate complex technical concepts into compelling narratives that resonate with enterprise buyers
• Exceptional cross-functional leadership and stakeholder management skills, working closely with sales, product, and executive teams
• Data-driven mindset with experience in marketing analytics, product adoption metrics, and revenue impact measurement
• Strong communication, storytelling, and public speaking skills—comfortable representing CoreWeave at events, webinars, and industry forums

Responsibilities

• Define and execute CoreWeave’s GTM strategy for AI/ML, high-performance computing, and cloud infrastructure products
• Partner with Product Management, Sales, and Demand Generation to drive product launches, accelerate adoption, and optimize revenue impact
• Develop segment-specific GTM strategies, ensuring differentiated messaging for enterprise, AI startups, and developer audiences
• Drive pricing, packaging, and market segmentation strategies, optimizing for growth, adoption, and competitive advantage
• Establish product marketing’s role in pipeline acceleration, ensuring alignment between marketing campaigns, sales outreach, and customer success efforts
• Craft a compelling narrative and positioning framework that clearly articulates CoreWeave’s technical differentiation and customer value
• Develop and refine product messaging, ensuring consistency across web, sales collateral, demand-gen campaigns, and industry events
• Lead analyst relations and competitive intelligence efforts, ensuring CoreWeave is positioned effectively against traditional cloud providers
• Act as a brand evangelist, representing CoreWeave at industry conferences, speaking engagements, and executive briefings
• Own competitive intelligence, continuously tracking emerging market trends, customer needs, and competitive landscape shifts
• Develop battle cards, competitive positioning briefs, and win/loss analyses to arm sales teams with insights that drive deal success
• Conduct customer and market research, leveraging data to refine ICPs (Ideal Customer Profiles) and inform product roadmap decisions
• Translate market insights into actionable recommendations for GTM optimization, ensuring CoreWeave stays ahead of industry shifts
• Build a best-in-class sales enablement program, equipping sales and field teams with the knowledge, tools, and materials to sell effectively
• Develop persona-based content (whitepapers, case studies, sales decks, battle cards) that enables high-impact selling
• Collaborate with demand generation and ABM teams to create targeted content that drives pipeline growth and conversion rates
• Establish real-time performance tracking for GTM initiatives, ensuring clear attribution of product marketing efforts to revenue outcomes
• Drive thought leadership initiatives, positioning CoreWeave as an innovator in cloud computing, AI/ML, and high-performance computing
• Develop executive-level content, including keynote presentations, blogs, and video content to amplify CoreWeave’s industry presence
• Partner with analysts, media, and influencer networks to elevate CoreWeave’s visibility and market authority
• Build and lead a high-performance Product Marketing team, ensuring alignment with Sales, Product, and Growth Marketing
• Foster a data-driven decision-making culture, continuously optimizing messaging, pricing, and GTM strategies based on insights
• Influence product development roadmaps, ensuring alignment between customer needs and CoreWeave’s innovation priorities
• Own the budget and resource allocation for the Product Marketing function, ensuring optimal deployment for maximum impact

Benefits

• Medical, dental, and vision insurance - 100% paid for by CoreWeave
• Company-paid Life Insurance
• Voluntary supplemental life insurance
• Short and long-term disability insurance
• Flexible Spending Account
• Health Savings Account
• Tuition Reimbursement
• Mental Wellness Benefits through Spring Health
• Family-Forming support provided by Carrot
• Paid Parental Leave
• Flexible, full-service childcare support with Kinside
• 401(k) with a generous employer match
• Flexible PTO
• Catered lunch each day in our office and data center locations
• A casual work environment
• A work culture focused on innovative disruption
• Hybrid work environment
• Remote work considered for candidates outside 30 miles of an office