Marketing Analytics Operations Reporting Specialist

Summary

The job is for a Marketing Analytics, Operations & Reporting Specialist at Simbe. The role involves managing leads, campaigns, systems, and websites, developing analytics and reporting frameworks, and collaborating with other teams. The position requires a detail-oriented professional with a strong marketing operations and data analytics background.

Requirements

• Bachelor’s degree in Marketing, Business, Data Science, or a related field
• Experience in marketing operations, analytics, website management, and lead management
• Proficiency in Salesforce, Hubspot, 6Sense, Google Analytics, and other marketing technology platforms and analytics tools
• Excellent project management and organizational skills
• Strong analytical skills and experience with data analysis and reporting
• Strong communication, attention to detail, and proactive problem-solving
• Creative thinker with a strong bias for new ideas
• Ability to work independently and collaboratively in a fast-paced environment

Responsibilities

• Oversee the lead management process, ensuring efficient lead capture, nurturing, and handoff to sales
• Implement and manage lead scoring models to prioritize and qualify leads based on engagement and fit
• Partner with RevOps to ensure leads are accurately tracked and managed in the CRM system
• Execute campaign setups and monitor performance, conducting A/B testing to optimize campaign elements such as messaging, creative, and targeting
• Monitor and report on lead & campaign performance metrics, providing insights and recommendations to improve lead generation and conversion rates
• Oversee the implementation, integration, maintenance, and optimization of the marketing technology stack (e.g., Hubspot, 6Sense, Outreach, Ceros, Moz)
• Ensure all marketing systems are effectively integrated, and data flows seamlessly between platforms
• Troubleshoot and resolve any system-related issues in a timely manner
• Stay up-to-date with the latest marketing technologies and recommend improvements
• Manage the company website, ensuring it is user-friendly, up-to-date, and optimized for search engines (SEO)
• Collaborate with content creators to ensure website content is engaging and aligned with marketing goals
• Monitor website performance metrics (e.g., traffic, bounce rate, conversion rate), manage attribution tracking, and implement improvements as needed
• Build landing pages and lead forms and coordinate with web developers and designers for any necessary website updates or redesigns
• Develop and maintain comprehensive dashboards and reports to track key marketing metrics (e.g., lead generation, conversion rates, ROI)
• Analyze marketing data to identify trends, insights, and opportunities for optimization
• Work with cross-functional teams to define key performance indicators (KPIs) and establish benchmarks

Preferred Qualifications

• Experience with data visualization tools (e.g., Tableau, Power BI) is a plus
• Experience with hardware/software business models and long sales cycles with high ACV is strongly preferred

Benefits

$70,000 - $100,000 a year