Web And Digital Journey Manager

Summary

Join Solplanet as their Web and Digital Journey Manager and play a pivotal role in shaping and optimizing the company’s digital presence and customer journey. You will manage and maintain the corporate website, lead the creation of a new homepage, and ensure all digital touchpoints align with the customer journey strategy. Responsibilities include creating high-performing landing pages, acting as the key user for the CRM system, and training team members. You will track performance metrics, drive conversion optimization, and ensure a seamless digital experience. This position has a global scope and reports to the Solplanet Marketing Director. The ideal candidate will have a Bachelor's degree in a related field and 5-8 years of experience in website management and digital marketing.

Requirements

• Bachelor’s degree in Marketing, Digital Marketing, Communications, Web Development, or a related field
• 5–8 years of professional experience in website management, digital marketing, with a strong focus on web, UX/UI or related roles
• In-depth knowledge of common CMSs and digital platforms
• Proven experience in building and managing homepages and digital touchpoints
• Proficiency in the use of CRM systems such as HubSpot (or similar platforms) for lead management, campaign execution, and performance reporting
• Track record of driving conversion rate optimization and improving performance metrics
• Proficiency in website analytics tools (e.g., Google Analytics, Hotjar) for tracking and optimizing performance
• Strong understanding of SEO principles and how to implement them to boost organic traffic
• Familiarity with HTML, CSS, and basic web development for collaboration with developers (coding expertise is not mandatory but a bonus)
• Knowledge of UX/UI principles and tools like Figma, Sketch, or Adobe XD
• Strong analytical skills with the ability to interpret data and transform insights into actionable strategies
• Experience collaborating with cross-functional teams in a global or regional environment
• Fluency in English and at least one additional European language (mother tongue level)

Responsibilities

• Oversee the management, maintenance, and continuous optimization of the corporate website and its local country versions
• Lead the creation and implementation of a new homepage in alignment with company objectives and brand guidelines
• Develop and execute a comprehensive website strategy to ensure a high-quality, user-friendly experience and conversion
• Search Engine Optimization (SEO) of website
• Enhance website usability by ensuring intuitive navigation and design
• Collaborate with designers to create seamless UX/UI experiences that align with customer needs and business goals
• Manage and optimize key touchpoints along the digital customer journey to create a cohesive and engaging experience
• Ensure consistency in messaging and design across all digital touchpoints, optimizing CTAs for conversion
• Act as the CRM key user, ensuring the system meets business needs and supports the digital marketing strategy
• Provide training and ongoing support to team members to maximize CRM adoption and effectiveness
• Collaborate with the content and performance marketing team to coordinate digital campaigns, by creating landing pages aiming conversion
• Work closely with headquarters to ensure alignment of content with global campaigns and roadmaps
• Act as the go-to resource for local marketers, providing guidance and support for content marketing initiatives tailored to their specific markets
• Steering of external agencies and freelancers involved in the successful implementation of the content marketing strategy
• Track website performance and identify areas for optimization, driving a continuous improvement and learning process
• Manage arketing Qualified Leads (MQL) within the CRM, ensuring timely follow-up by the responsible sales team
• Coordinate the alignment and request of monthly and quarterly budgets within the context of the yearly budget framework
• Organize and manage cross-country learning sessions, sharing best practices and insights across regional teams

Preferred Qualifications

Coding expertise

Benefits

• An International Team Environment
• Ownership and Impact
• Flexible Work Setup
• Value-Driven Culture
• A Multi-Cultural Workplace
• Professional Growth Opportunities
• Be Part of a Growing Industry