Web Marketing Manager

Summary

Join Jane, a remote-first company dedicated to simplifying healthcare for practitioners and patients, as their Web Marketing Manager. Shape Jane's online presence, collaborating with the Web Lead and cross-functional teams to enhance website content, UX, and performance. You will leverage analytics and user behavior insights to optimize strategies and contribute to SEO/CRO initiatives. This role requires 5+ years of web marketing or digital strategy experience and strong analytical and communication skills. Jane offers a competitive salary ($95,000-$148,000 annually) and a comprehensive benefits package. The company values collaboration, flexibility, and a growth mindset.

Requirements

• 5+ years of experience in web marketing or digital strategy
• Proven ability to collaborate across remote and distributed teams, aligning stakeholders around shared goals
• Proficient in CMS platforms and A/B testing, with a sharp analytical mindset and hands-on experience in web analytics. A deep expertise is a strong asset
• A strong understanding of UX and content architecture to improve visibility, usability, and conversion
• Excellent project management skills. Able to plan, prioritize, and deliver in a fast-paced, evolving environment
• Clear, compelling communication and storytelling abilities, with a knack for translating strategy into action
• A growth mindset and a love for experimentation, iteration, and learning by doing
• Experience using customer and market insights to form hypotheses, drive test-and-learn initiatives, and inform site improvements
• Comfortable partnering with Development and Operations to align requirements and ensure seamless delivery
• Passionate about coaching internal partners, helping others understand the “why” behind web strategy and championing shared success

Responsibilities

• Shape and optimize high-impact areas of the website to drive key business outcomes: enhancing discoverability, deepening engagement, and improving conversion
• Collaborate with cross-functional partners to ensure web initiatives align with broader marketing campaigns, product launches, and customer education efforts
• Develop strategic briefs for new pages and updates that reflect Jane’s brand while meeting performance goals
• Leverage analytics and user behavior insights to shape smarter strategies, focus efforts where they matter most, and fuel ongoing optimization across the site
• Contribute to SEO and CRO strategies that grow visibility and support long-term, sustainable traffic and conversion
• Ensure every digital touchpoint is cohesive, intuitive, and aligned with Jane’s voice, delivering an experience that feels seamless and human
• Advocate for data-informed, iterative improvements that strengthen the website’s role as a core marketing channel and a trusted resource for our customers
• Help shape the future of Jane’s web presence into a high-performing, scalable platform that supports both marketing goals and practitioner needs

Preferred Qualifications

• Previous experience in a SaaS or tech-focused environment
• Google application experience (GTM, GSC)
• Knowledge of search engine optimization – strategies, best practices, tools
• Knowledge of front-end web technologies (HTML, CSS, JavaScript) for better collaboration with development teams

Benefits

• This role has an annual salary range of $95,000 to $148,000
• Most new hires join at the accomplished stage, which for this role represents an annual salary of $112,800
• We also offer a comprehensive benefits package