Web Performance Manager

Summary

Join Recast Software as a Web Performance Manager to own and optimize website performance, focusing on converting traffic into sales-ready leads and paying customers. You will manage all aspects of site performance, lead A/B testing initiatives, and serve as the primary contact for the external web development agency. This role directly impacts business growth by improving the website's speed, effectiveness, and user experience. You will collaborate across teams, influence go-to-market strategy, and shape how Recast connects with IT professionals globally. The position requires a data-informed approach to marketing performance and experience managing cross-functional projects with external vendors. Recast offers a competitive salary, benefits, and a supportive work environment.

Requirements

• 4+ years of experience in website performance, conversion optimization, or growth marketing
• Proven track record of improving web conversion and pipeline generation
• Deep understanding of website analytics, CRO tools, and testing frameworks
• Results-driven, with a data-informed approach to marketing performance
• Experience managing cross-functional projects and working with external vendors or agencies
• Excellent communication, prioritization, and project management skills

Responsibilities

• Own website strategy and performance with a strong focus on user acquisition, conversion rates, and pipeline growth
• Build and execute A/B and multivariate tests to optimize CTAs, landing pages, and conversion funnels
• Define and monitor key web metrics (e.g., bounce rate, form fill rates, session-to-trial conversion)
• Maintain and continuously improve site structure, performance, and page load speed
• Partner with design and content teams to bring new pages and campaigns to life
• Ensure the website experience aligns with our brand and product positioning
• Analyze web performance trends and user behavior using tools like GA4, Hotjar, and Looker
• Provide actionable insights to the marketing, product, and sales teams
• Develop and present performance reports on a regular cadence
• Act as the day-to-day liaison with our external web agency
• Manage timelines, prioritize incoming requests, and ensure delivery of high-quality work
• Align agency output with marketing campaign goals and site performance targets

Preferred Qualifications

Familiarity with CMS platforms (e.g., WordPress) and basic knowledge of HTML/CSS is a plus

Benefits

• Medical, dental, and vision
• FSA or HSA with company contributions
• Employer paid STD, LTD, AD&D and life insurance
• 401k with 4% employer match
• Work-life balance, flexible time off, and remote work options
• Parental leave