Web Strategist

Summary

Join HostPapa, a rapidly growing web hosting company, as a Web Strategist to lead the evolution of our digital presence globally. You will oversee SEO, content strategy, social media, and performance marketing, collaborating with cross-functional teams. Responsibilities include building and managing web strategy, overseeing website content and design, leading SEO strategy, using analytics for performance monitoring, and partnering with various teams for integrated marketing. You will also lead site optimization, coordinate content updates, collaborate with IT, ensure accessibility and brand consistency, and manage vendor relationships. The role requires 5-7 years of experience in web strategy and digital marketing, strong understanding of UX, SEO, analytics, and CMS platforms (AEM preferred), and excellent communication skills. HostPapa offers a friendly company culture, ample opportunities for career growth, and a commitment to diversity and inclusion.

Requirements

• 5–7 years of experience in web strategy and digital marketing
• Strong understanding of UX, SEO, analytics, and CMS platforms (AEM preferred)
• Clear and effective communication skills in English, both written and verbal
• Hands-on experience with Figma, Google Analytics, and other key MarTech tools
• Familiarity with AI-based personalization and digital customer journeys
• Strong project management and cross-functional collaboration skills
• Comfortable working with technical and creative stakeholders
• Able to balance big-picture thinking with day-to-day execution

Responsibilities

• Build and manage a web strategy that supports growth, lead generation, and brand alignment
• Oversee website content, structure, and design in collaboration with internal teams and external partners
• Lead SEO strategy, including keyword research, technical enhancements, and content optimization
• Use analytics tools to monitor web performance and identify actionable insights
• Partner with CRM, campaign, and design teams to support integrated marketing efforts
• Lead site optimization through A/B testing, UX audits, and CRO tactics
• Coordinate content updates and regional variations to support global markets
• Collaborate with IT on platform maintenance, technical architecture, and CMS updates
• Ensure accessibility, mobile usability, and brand consistency across all digital touchpoints
• Support campaign landing page creation and ad hoc digital requests as needed
• Manage vendor relationships for web-related services
• Support other tasks or projects as assigned to meet team and business needs

Preferred Qualifications

Experience supporting B2B websites and global audiences is a plus