Web Tracking Specialist

Summary

Join Zoi, a company building the digital evolution of enterprise customers, and contribute to our expanding European teams. You will lead the implementation of Google Analytics 4 (GA4), design and maintain a robust tracking infrastructure, manage data layers, and integrate with Cloud Run. This role requires expertise in web tracking, JavaScript, HTML, CSS, and analytics platforms like Google Analytics and Adobe Analytics. Zoi offers various benefits including flexible working hours, remote work options, bonus models, time for experimentation and education, training and development opportunities, financial support for childcare, and free Friday lunches.

Requirements

• 3+ years of hands-on experience in web tracking and tagging, with a deep understanding of industry best practices
• Strong command of JavaScript, HTML, and CSS, with the ability to write clean and efficient code
• Extensive experience with Google Analytics (Universal Analytics and GA4) and Adobe Analytics, including tag management systems (GTM and Adobe Launch)
• Solid understanding of data layer concepts and implementation, ensuring data consistency and accessibility
• Familiarity with consent management platforms (e.g., OneTrust CMP) and privacy regulations (e.g., GDPR, CCPA)
• Excellent analytical and troubleshooting abilities to identify and resolve tracking discrepancies and data anomalies
• Strong communication and interpersonal skills to effectively collaborate with cross-functional teams

Responsibilities

• Lead the setup and implementation of Google Analytics 4 (GA4), ensuring a seamless transition from our existing analytics platform
• Design, develop, and maintain a robust tracking and tagging infrastructure across our web properties, utilizing Google Tag Manager (GTM) for both client-side and server-side tagging
• Define and implement a comprehensive data layer to capture key user interactions and website events, ensuring data integrity and consistency
• Explore and implement server-side tagging solutions using Cloud Run to enhance data accuracy and efficiency
• Provide support and maintenance for our legacy Adobe Analytics tracking setup, ensuring continuity during the GA4 migration
• Contribute to the technical design and implementation of web tracking solutions across our new e-commerce platform and other web applications
• Implement and manage consent mechanisms for data collection, ensuring compliance with privacy regulations using OneTrust CMP
• Manage and implement third-party tags and pixels, including marketing and advertising tracking solutions
• Conduct thorough testing and debugging of tracking implementations to ensure data accuracy and reliability
• Create meaningful reports and dashboards to visualize key performance indicators (KPIs) and provide actionable insights

Benefits

• Various bonus models
• 20% of your working time is available for experimenting and education
• Constant training and development
• Absolutely flexible working hours and work remotely from any of our locations
• Individual certification and training plan
• Financial support for childcare
• Regular free Friday lunch