Performance Marketing Specialist

Summary

Join our team as a Performance Marketing Specialist! This full-time, remote-friendly position offers the opportunity to manage demanding accounts from Greece and abroad. You will plan, execute, and analyze marketing campaigns using Google Ads and Meta Ads, working closely with designers and developers to optimize results. The ideal candidate possesses a proven track record in Google Ads and Meta advertising, strong analytical skills, and relevant certifications. We offer a competitive salary, performance bonus, and opportunities for professional development.

Requirements

• University degree in relevant field (Business, Marketing, Mathematics, Economics)
• Minimum 2 years experience in managing complex Google Ads accounts (conversion oriented, e-commerce, awareness) on Google Search & Display Networks
• Minimum 2 years experience with Meta Ads (selecting and using Facebook/ Instagram advertising objectives, targeting audiences, utilizing audience insights, improving performance and delivery)
• Hands-on experience with Google Analytics 4 and especially with advanced features like custom reports, advanced segments, analytics remarketing etc
• Exposure to high profile accounts (media spend> €300K annually)
• Advanced knowledge of spreadsheet applications (Excel, Google Sheets)
• Familiarity with tracking and reporting tools (e.g. Looker Studio)
• Analytical mindset with ability to measure, test & refine
• Google Ads Certified (Search, Display, Mobile)

Responsibilities

• Plan, execute and analyze conversion, awareness & remarketing campaigns using Google Ads & Meta ads
• Communicate campaign progress and results to the client/stakeholder and manage their feedback
• Work with designers to optimize and test ad creative
• Monitor progress against KPIs (CPM, CTR, CPC, CPL, CPA) and propose all necessary actions in order to achieve goals
• Use Google Ads Editor to manage complex setups
• Analyze landing pages and propose UI/UX enhancements
• Liaise with web developers to ensure fixes are in place
• Use A/B split testing/tools and conversion optimization techniques
• Set up remarketing lists & conversion tracking
• Create predefined or custom reports depending on stakeholder needs
• Assist the sales team with new business pitches (high level strategy, projections, budget estimates, etc.)
• Stay up to date on the latest industry developments

Preferred Qualifications

• Experience with other social ad platforms such as LinkedIn, Twitter, TikTok & Pinterest
• Google Tag Manager knowledge
• Experience in Search Engine Optimization
• Basic knowledge of HTML / JS
• Basic design skills
• Experience with industry tools (Majestic, Moz, Ahrefs, SEMRush, Google Search Console, Crazy Egg)
• Facebook Blueprint Certification
• Agency experience
• Google Analytics Certified

Benefits

• Fully remote option
• Macbook
• Mobile data plan
• Performance bonus
• Training / attendance to industry events
• An extra day off on your birthday