Website Manager

Cobalt Logo

Cobalt

💵 $109k-$134k
📍Remote - United States

Summary

Join Cobalt's demand generation team as a Website Manager, working remotely from anywhere in the US (East Coast preferred). You will own the website's strategic vision, managing projects from design and development to optimization. Collaborate with various teams to ensure the website delivers qualified leads, engages customers, and accurately represents the brand. Responsibilities include managing content, optimizing landing pages, enhancing information architecture, and troubleshooting technical issues. This role requires a minimum of 8 years of B2B website management experience in a high-growth tech company, strong analytical and project management skills, and proficiency with various web performance tools. Cobalt offers competitive compensation, equity, and benefits including 401(k), health insurance, paid time off, parental leave, and stipends for wellness, work-from-home equipment, and learning & development.

Requirements

  • A minimum of 8 years’ experience running a B2B corporate website for a high-growth tech company leveraging a CMS (HubSpot preferred)
  • Strong sense of accountability and ownership, an ability to manage your programs and clearly communicate your results back to the organization
  • Strong cross-functional team/project management, interpersonal, and influencing skills
  • Strong analytical skills and the ability to interpret data to derive actionable insights that drive website optimization and improve website performance and conversion
  • Excellent organizational skills, with a demonstrated ability to manage multiple projects, prioritize tasks, and meet deadlines in a fast-paced environment
  • Strong project management experience, with often changing priorities and tight timelines
  • Knowledge of design, UX, testing, and product management will be utilized to optimize website performance and in turn, maximize revenues
  • Demonstrated proficiency in using a conversion rate optimization process to markedly raise website performance
  • Experience with Qualified or similar chatbot technologies
  • Strong proficiency with web performance tools such as Google Analytics (GA4), and Google Tag Manager, data aggregation tools such as Looker, and familiarity with front-end web development basics (e.g., HTML, CSS, JavaScript)
  • Must be a self-starter, highly motivated, strategic and adaptable thinker that develops innovative solutions and delivers against tight deadlines while keeping a keen eye on detail and accuracy
  • Proven ability to troubleshoot and resolve technical issues related to website performance, hosting, and integrations
  • Bachelor's Degree required

Responsibilities

  • Own the overarching strategic vision of web projects spanning design, development, and optimization
  • Accountable for web roadmap and planning efforts that support Cobalt’s annual marketing strategies and broader business objectives
  • Facilitate the collaborative development of the website, managing inputs from multiple internal and external stakeholders and overseeing the information architecture (IA), usability, creative execution, and web metrics reporting activities
  • Increase traffic and engagement to the website
  • Work closely with SMEs from marketing and other stakeholders to ensure we are delivering incremental changes to our site on time and on budget
  • Lead IA enhancement efforts
  • Develop a deep level of understanding of the content structure across the content management system (CMS), and provide recommendations to improve consistency
  • Manage the website’s content, including creating new and optimizing existing pages
  • Work with the product marketing and brand teams to ensure graphics and copy are up to date and on brand
  • Apply SEO and SEM best practices and strategies
  • Working with our vendors, generate mockups of web page designs, wireframes and workflows to continually enhance content, design and the user experience
  • Create and optimize website landing pages to maximize conversion
  • Work with demand generation leadership and MarketingOps team implement form shortening
  • Manage and optimize landing pages, website calls-to-action (CTAs), Chat Bot playbooks, lead-generation forms, etc
  • Collaborates with the marketing team to A/B test creatives, audiences, and landing pages
  • Develop an understanding of our buyers and their digital journeys and enable vertically and contextually optimized and personalized experiences
  • Develop and track KPIs and UX metrics regularly and make recommendations to consistently improve the user experience as well as driving business results
  • Monitor, assess, and report on website performance
  • Apply analytics to track and manage performance and inform decisions on web site content, asset consumption, and traffic patterns that drive actions to improve conversion
  • Oversees the day-to-day maintenance and administration of Cobalt’s website
  • Ensure a fast, reliable, scalable website
  • Identify and troubleshoot website technical issues
  • Ensure website functionality and perform software updates
  • Develop scripts and code centered on digital attribution, user tracking and tag management
  • Ensure domain registration and hosting are current
  • Maintain compliance with GDPR, CCPA, ADA, and other required frameworks

Benefits

  • Earn competitive compensation and an attractive equity plan
  • Save for the future with a 401(k) program (US) or pension (EU)
  • Benefit from medical, dental, vision and life insurance (US) or statutory healthcare (EU)
  • Wellness stipends
  • Work-from-home equipment & wifi stipends
  • Learning & development stipends
  • Make the most of our flexible, generous paid time off, and 12-weeks of paid parental leave
  • Work remotely from anywhere in the US, the UK, or Germany

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