Oportun is hiring a
Website & Optimizations Program Analyst, Remote - Mexico

Summary

The job is for a Growth Marketing team member at Oportun, focusing on website development and optimization. The role involves managing web analytics, design, content, and testing to improve program performances and user experiences. The candidate should have strong critical thinking skills, be a quick learner, detail-oriented, organized, able to manage tasks and deadlines, work well in teams, and have English fluency.

Requirements

• Strong critical thinking skills
• Quick learner, lots of curiosity
• Nit-picky about design detail and pixel-perfect alignments
• Strong organizational skills
• Ability to manage tasks and deadlines for both yourself and people you collaborate with, with strong follow up skills
• Excellent time management skills and ability to meet deadlines
• Ability to work well in teams and / or alone, and in a remote setting over Zoom
• Can interact effectively with people across many levels and teams
• English fluency required and ability to pass a written and grammatical test
• BS or BA required
• Basic knowledge of HTML, CSS, and other front end development languages preferred but not required

Responsibilities

• Assist with web analytics, web design, development, and content to monitor and improve program performances
• Collaborate with channel and product marketing owners to understand their requirements and bring them to life consistently and cohesively on the website
• Configure website tests using Wordpress and Amplitude
• Manage delivery schedules: developer sprints, content calendar, & testing agenda using Jira and Coda
• Carry content through reviews process, and publish on WordPress, Google My Business, and other platforms
• Maintain store data in online platforms like Google My Business and Moz
• Generate research deliverables like SERP analyses and competitor audits
• Provide general quality oversite of the website, identify and resolve issues