ABM Content Specialist

Summary

Join our team at PriceBeam as we work on automated market insights for corporate clients. As an ABM and Sales Enablement professional, you'll create content and campaigns to drive engagement with customer accounts and target accounts.

Requirements

• Proven experience in B2B content creation or demand generation
• FMCG and/or Pricing and/or market research knowledge and experience (agency or client side) highly preferred
• Demonstrable experience contributing to ABM campaigns targeting multiple stakeholders at a single organisation
• A love of the written word and comfortable with graphic design
• Editing and proofreading skills to ensure all content is error-free, clear, and aligned with the company’s tone and style guidelines

Responsibilities

• Develop highly personalised content that educates and engages our accounts
• Investigate and analyse intent data from Hubspot, Analytics, or other sources to create content that aligns with the specific needs and behaviours of prospects
• Experiment with various content formats, messaging strategies, and distribution channels to find the most effective approaches
• Be an industry and product expert and assist with researching our buyer personas and the trends affecting decision-makers
• Conduct interviews with internal and external experts to enrich our content and develop a considered perspective