Marketing Specialist - ABM

Summary

Join Education Perfect as an Account Based Marketer and lead impactful multi-channel campaigns that drive awareness, generate leads and accelerate pipeline growth in ANZ. Develop targeted account-based marketing strategies to boost engagement and collaborate with cross-functional teams to ensure our marketing efforts align with local needs.

Requirements

• Proactive and results-driven with 4+ years of experience in B2B marketing, including a strong track record in executing innovative marketing strategies
• Skilled in developing and implementing multi-channel ABM plans to drive awareness, generate leads and support sales efforts
• Experienced in designing and optimising marketing campaigns to maximise performance and ROI
• Proficient in crafting targeted account-based marketing strategies to boost engagement and growth within key accounts
• Adept at collaborating with cross-functional teams to ensure cohesive marketing initiatives and align with local market requirements
• Up-to-date with emerging digital marketing trends, tools and best practices, with a knack for recommending new strategies and tactics
• Excellent communicator with a collaborative mindset, capable of delivering impactful marketing programs and driving regional success

Responsibilities

• Develop and implement targeted account-based marketing (ABM) strategies to drive interest and net new pipeline within key segments and accounts
• Collaborate with the broader marketing team to optimise campaigns to maximise performance and ROI, monitor key metrics and provide regular reporting on campaign results and insights
• Deliver regional field marketing programs and events to drive demand generation of net new leads
• Stay updated on emerging digital marketing trends, tools, and best practices and recommend new strategies and tactics to drive growth
• Work closely with cross-functional teams, including content & creative, marketing operations, product marketing and SDR’s to ensure cohesive and consistent experiences
• Partner with the sales organisation to support GTM efforts

Benefits

• Flexible working arrangements
• Communication allowance towards your monthly internet or phone charges and $1000 towards setting up your home office
• Three extra days of annual leave during our end of year shut down period, parental leave top ups and a community service day
• Wellness allowance to use on anything to support your mental and physical wellness
• EAP with unlimited sessions
• Employee Equity Bonus Plan
• Employee referral program - $2000 when you refer a new team member
• Ongoing professional development, including opportunities to develop your career into other areas of our business and access to EPs Learning Hub
• EP support groups - Mana Wahine, DEI, Environmental Impact and Wellness Committees