Senior Marketing Data And Automation Specialist

Summary

Join Sympower's fast-growing team as a Senior Marketing Data Analyst & Automation Specialist. You will focus on collecting, analyzing, and optimizing marketing data from multi-channel campaigns using platforms like HubSpot and Clay. Responsibilities include building dashboards, automating workflows, enriching account lists, and supporting semi-automated outreach campaigns. You will collaborate with various marketing teams and contribute to strategic campaign brainstorming. This role requires extensive experience in marketing data analysis, automation, and using tools like HubSpot and Clay. Sympower offers a competitive compensation package with various benefits, including paid time off, remote work budget, and professional development opportunities.

Requirements

• Extensive experience in analysing multi-channel marketing data, interpreting KPIs, and delivering actionable insights to optimise campaign performance
• Proven expertise in designing, managing, and automating marketing operations workflows, including semi-automated outreach campaigns using platforms like HubSpot and Clay
• Strong technical proficiency in marketing automation, lead enrichment, and data optimization, with a track record of enhancing account lists and driving scalable growth
• Deep experience with HubSpot, marketing analytics tools, and leveraging AI for driving growth and improving marketing effectiveness

Responsibilities

• Collect, analyse, and report on marketing data through dashboards to track multi-channel campaign performance
• Collaborate with the marketing and sales teams to enrich target accounts, qualify leads through data-driven insights, and ensure smooth data handoff between systems
• Develop and manage automated workflows and processes that streamline marketing operations & semi-automated outreach campaigns via Clay & La Growth Machine
• Maintain and oversee the integration of marketing tools (e.g., HubSpot, Clay, ABM platforms) to ensure data accuracy and effective lead management

Benefits

• 30 Days Paid Holiday Leave
• 1 Day Paid Wellness Leave
• 1 Day Paid Birthday Leave
• Paid Maternity and Partner Leave
• Pawternity Leave
• Mental Health and Wellbeing Support
• Remote Office Budget
• Internet Allowance
• Development Plan & Budget
• Stock Appreciation Rights
• 2 Days Paid Volunteer Leave