Remote Senior Marketing Data and Automation Specialist

Summary

Join Sympower's fast-growing team as a Senior Marketing Data Analyst & Automation Specialist and contribute to a more sustainable future! In this role, you'll collect, analyse, and optimise marketing data from multi-channel Demand Generation campaigns, build dashboards, automate workflows, and creatively use data to enrich account lists. You'll also play a key role in supporting semi-automated outreach campaigns, driving scalable growth across various regions.

Requirements

• Extensive experience in analysing multi-channel marketing data, interpreting KPIs, and delivering actionable insights to optimise campaign performance
• Proven expertise in designing, managing, and automating marketing operations workflows, including semi-automated outreach campaigns using platforms like HubSpot and Clay
• Strong technical proficiency in marketing automation, lead enrichment, and data optimization, with a track record of enhancing account lists and driving scalable growth
• Deep experience with HubSpot, marketing analytics tools, and leveraging AI for driving growth and improving marketing effectiveness

Responsibilities

• Collect, analyse, and report on marketing data through dashboards to track multi-channel campaign performance
• Collaborate with the marketing and sales teams to enrich target accounts, qualify leads through data-driven insights, and ensure smooth data handoff between systems
• Develop and manage automated workflows and processes that streamline marketing operations & semi-automated outreach campaigns via Clay & La Growth Machine
• Maintain and oversee the integration of marketing tools (e.g., HubSpot, Clay, ABM platforms) to ensure data accuracy and effective lead management

Benefits

• 30 Days Paid Holiday Leave
• 1 Day Paid Wellness Leave
• 1 Day Paid Birthday Leave
• Paid Maternity and Partner Leave
• Pawternity Leave
• Mental Health and Wellbeing Support
• Remote Office Budget
• Internet Allowance
• Development Plan & Budget
• Stock Appreciation Rights
• 2 Days Paid Volunteer Leave