Smarsh is hiring a
ABM Director

Summary

Join a fast-paced Enterprise SaaS environment as an ABM Director, leading the development and execution of campaigns targeting enterprise accounts, driving qualified leads to sales and optimizing conversion through the sales funnel to meet pipeline targets.

Requirements

• 8+ years of B2B marketing experience, specializing in Account-Based Marketing
• Proven track record of developing and executing successful ABM campaigns that drive measurable results
• Ability to moderate account planning sessions with Sales, agencies and marketing stakeholders
• Experience communicating marketing strategies and results to many different stakeholders, as well as encouraging data-driven decision making at the highest levels of a business
• Proven success implementing strategic account, vertical and/or ABM marketing programs
• Broad range of digital (paid media, SEM & Social), event and content marketing skills
• Understanding of latest Cloud, SaaS and GenAI trends
• Strong communicator and collaborator with exceptional verbal, written and visual communication skills
• Foundational knowledge of key marketing automation and CRM tools (i.e. Marketo, PowerBI, SFDC, 6sense)
• A strategic thinker with strong analytical abilities, skilled at turning data into actionable insights

Responsibilities

• Lead the strategy and implementation of ABM campaigns and tactics for the Enterprise Business Unit
• Align as Enterprise Marketing’s primary liaison with Revenue leadership to facilitate cross-functional collaboration with account teams to drive engagement and achieve pipeline targets
• Drive programming strategy to achieve new pipeline and expansion growth, acceleration and retention goals
• Partner with sales leaders to identify high-value targets and formulate growth strategies
• Partner with Demand Generation team to ensure alignment between ABM efforts and global demand generation strategy
• Manage campaign budgets, timelines and ideal customer profile segment targets
• Track performance and ROI for continued optimization to maximize budget efficiency and return
• Leverage a data-driven approach, continuously test, evaluate, and optimize campaigns success
• Manage campaign reporting dashboards