Access Marketing Director

Summary

Join Tarsus Pharmaceuticals as their Director, Access Marketing! You will lead payer, patient service, and access marketing initiatives, collaborating with cross-functional teams to develop and execute strategies. Key responsibilities include budget management, payer engagement, materials creation, sales team training, and market trend analysis. This role requires 15+ years of relevant experience in healthcare/pharma, strong leadership and communication skills, and a Bachelor's degree (Master's preferred). The position offers a hybrid or remote work environment, competitive base pay ($191,200 - $267,800), bonus, stock equity, and comprehensive benefits including health, dental, vision, and generous paid time off.

Requirements

• Bachelor’s degree in business, science, or related field
• 15+ years relevant experience required, healthcare/pharma, launch and/or eyecare experience strongly preferred
• 10+ years in leading payer, patient service, and access marketing initiatives including establishing and executing access marketing plan, monitoring, and ROI analyses
• Demonstrated strategic leadership, experience translating a corporate vision and strategy into departmental goals and objectives; adjusting plans and tactics to meet changing departmental priorities and circumstances; utilizing data
• Effective talent management, coaching, persuasion, and mentoring skills
• Established track record with evidence of excellent problem-solving, collaboration, leadership, and communication skills
• Proven track record of working with Marketing, Commercial Operations, Market Access, Development, Medical Affairs, Sales and other cross-functional teams to achieve shared goals and objectives
• Highly adaptable to change, able to quickly pivot and respond to new market information in a fast-paced environment
• Strong communication and change management skills required, in addition to ability to build strong relationships both vertically and horizontally
• Proven ability to escalate difficult issues and make tough decisions
• Manage multiple deliverables and shifting priorities with strong skills in project management, collaboration and communication will be key to success

Responsibilities

• Leads payer, patient service, and access marketing initiatives including establishing and executing access marketing plan, monitoring, ROI analyses staying within budget, and establishing and reporting of key performance indicators
• Assist in the creation and maintenance of departmental and project budgets
• Applies innovation and creativity to develop unique and differentiated platforms for payer, patient, and physician engagement, optimizing resources and finding ways to differentiate Tarsus and the portfolio of products
• Collaborates with Medical Affairs, Marketing and Sales teams to ensure brand and medical alignment and coordination of positioning, messaging, and resources
• Builds and fosters relationships with payer decision makers, influential KOLs, and coordinates with brand on advocacy support
• Develops a robust plan for payer engagements ensuring Tarsus is receiving valuable and timely insights and feedback on strategy
• Creates patient and physician materials that are refreshed quarterly to assist with timely access and affordability of portfolio of products
• Implement new tools and initiatives such as capacity building activities for pricing and market access
• Develop and implement a system to educate and train sales organization on regional and national payer access and coverage
• Partners with broader commercial organization on corporate customer engagement opportunities and overall customer experience strategy
• Serves as lead for agenda creation and management for team meetings including getting all materials MLR approved. Provides outline of meeting agenda, gains proactive alignment, and executes on deliverables to ensure content and materials meet deliverable timelines
• Stays close to industry awareness regarding market trends, competition, product acceptance and new product launches and indications, sharing insights with team to create competitive advantage

Preferred Qualifications

• A master’s degree (MBA or advanced science/medical degree) is strongly preferred
• Ideal candidate has a combination of small / start-up company experience as well as working at established biopharmaceutical companies

Benefits

• Hybrid work environment
• Remote is also an option for those who cannot relocate to Southern California
• Health, dental and vision insurance benefits
• Generous paid time off, including vacation, holidays, and personal days
• Bonus
• Stock equity