Performance Marketing Director, Paid Search

Summary

Join Dutch Pet, a veterinary telemedicine company, as a Paid Search Manager to own and scale paid search campaigns across Google Ads and Bing. You will develop and execute strategies, A/B test ad creatives, monitor campaign performance, and collaborate with cross-functional teams. The ideal candidate has 5+ years of hands-on Paid Search experience, managing 6-7 figure monthly budgets, and expertise in Google Ads and Bing Ads. A fast-paced, collaborative startup environment is expected. Competitive compensation, flexible PTO, and health, dental, and vision insurance are offered. The role is hybrid, with two days in the Oakland office and the rest remote.

Requirements

• 5+ years of hands-on Paid Search (SEM) experience, ideally in DTC or membership-based businesses
• Proven success managing 6–7 figure monthly budgets with clear performance results
• Expertise in Google Ads (including Search, Display, PLA, YouTube, and Performance Max) and Bing Ads
• Deep knowledge of funnel optimization, conversion tracking, and attribution modeling
• Strong analytical skills with the ability to translate data into actionable insights
• Comfortable working in a fast-paced, collaborative startup environment

Responsibilities

• Own and scale paid search campaigns across Google Ads and Bing
• Develop and execute strategy across keyword targeting, bidding, ad copy and audience segmentation
• Continuously A/B test ad creatives, copy, and landing pages to drive performance improvements
• Monitor, analyze, and report on campaign performance metrics — from CAC and ROAS to conversion rate and LTV
• Collaborate with design, product, and lifecycle marketing to create cohesive acquisition journeys
• Stay ahead of industry trends, algorithm changes, and platform updates to maintain a competitive edge

Preferred Qualifications

• Experience in healthcare, or regulated industries
• Experience with Amplitude and AttributionApp
• Working knowledge of other paid channels (Meta, TikTok, YouTube)

Benefits

• Hybrid working model with 2 in office days (Monday and Tuesday) at our Oakland office and all other days remote
• Competitive compensation
• Flexible PTO
• Health, Dental and Vision Insurance