Account Based Marketing Manager

Summary

Join Qualio, a company empowering life science teams to launch life-saving products, as an Account-Based Marketing Manager. You will develop and execute ABM programs to build sales and expansion pipelines for global sales and customer success teams. This role involves collaborating across teams to create personalized marketing campaigns targeting high-potential accounts, leveraging data analytics and ABM expertise to drive revenue growth. You will manage multi-channel campaigns, analyze campaign performance, and maintain detailed knowledge of target accounts. The position requires strong collaboration skills and experience in ABM, data analysis, and project management. Success in this role will significantly impact Qualio's mission of improving lives.

Requirements

• 3-5 years experience in account-based marketing / growth marketing roles especially managing digital / in-person events and campaigns
• Strong understanding of marketing automation and AI tools to support ABM initiatives at scale
• Hands-on experience creating multi-channel marketing campaigns including hosting webinars, in-person events, digital advertising, email, direct mail, etc. for target accounts
• Expertise in data analysis, with the ability to translate insights into actionable strategies
• Excellent project management skills with a track record of delivering complex, multi-touchpoint campaigns
• Ability to work closely with sales and customer success teams to ensure alignment and drive shared success metrics
• Experience driving accountability and enablement with sales reps to ensure fast follow up on high-intent accounts
• Able to perform in a fast-paced environment that requires fresh thinking and innovation
• Willingness to travel periodically to facilitate in-person events with target accounts

Responsibilities

• Develop strategies to engage key accounts for both new business and expansion pipeline
• Create and launch segmented ABM programs across channels including paid, social media, email, and in-person events (occasional travel may be required)
• Lead cross-functional collaboration with sales and expansion teams to ensure a unified approach to account targeting and handoff
• Launch engaging webinars with topics and speakers relevant to ABM accounts
• Procure, promote, and manage all logistics for in-person gatherings (dinners, roundtables, etc.) with target customers, partners, and prospect accounts
• Analyze campaign performance using KPIs such as % of accounts engaged, SAO conversion, pipeline velocity, and revenue growth
• Maintain detailed knowledge of target prospect and customer accounts and use this to create compelling, tailored content and marketing messages across all channels
• Coordinate with product and content marketing teams to ensure account plans align with broader company strategies, product releases, and evolving ICP
• Collaborate with content, sales, CS and others on the growth team to build a second-to-none buyer journey that delights prospects and customers
• Overall become an expert on our target customers and their needs; apply thoughtful data-driven, segmentation approaches to effectively engage them through the sales funnel

Benefits

• Competitive salary
• Matching 401k
• Medical, Dental, and Vision Benefits
• Dependent & Health FSA, Short/Long Term Disability, Basic & Voluntary Life Insurance
• Unlimited PTO policy
• Company allowance for home office supplies
• 12 weeks paid parental leave
• Opportunity to make a difference through helping life-saving products get to market