Account Based Marketing Senior Manager

Summary

Join Consensus, a dynamic SaaS company, as a world-class marketer driving marketing strategies for key accounts. Partner with content, sales, and customer success teams to generate leads, enhance brand visibility, and amplify the Consensus message. You will develop and execute account-based marketing plans, collaborate with sales to identify key accounts, and ensure efficient content creation. The ideal candidate possesses extensive B2B marketing experience, a proven track record of successful ABM strategies, and expertise in marketing automation tools. This role offers a competitive salary, comprehensive benefits, and a flexible remote work environment.

Requirements

• 5+ years of proven experience in account-based marketing, B2B marketing, or a similar role
• Proven track record of creating and executing successful account-based marketing strategies that drive brand awareness, engagement, and pipeline
• Experience implementing and running 6Sense or other Account-Based Marketing software
• Strong understanding of CRM systems and marketing automation tools
• Creative thinker and strategic mindset with the ability to generate innovative ideas and see them through to successful execution
• A passion for driving measurable impact, testing and learning and using data to boost performance
• Strong project management skills with the ability to manage multiple priorities and deadlines in a fast-paced environment
• Passion for staying abreast of industry trends and emerging technologies
• You are known as a strong communicator, a joy to work with and you like to have fun (a good sense of humor is a must!)

Responsibilities

• Develop and execute account-based marketing plans for strategic accounts, aligning with the sales team to ensure targeted and cohesive strategies
• Own ABM initiatives start to finish, work cross functionally to ensure alignment and take advantage of efficiencies but also roll up your sleeves and execute on email nurtures, outreach cadences, custom content, etc for target accounts
• Collaborate with the sales team and sales leadership to identify key accounts, decision-makers, and critical influencers
• Ensure efficient content creation by working with the Content and Buyer Enablement teams to customize marketing content for various platforms, such as email campaigns, webinars, events, and digital advertising
• Work with RevOps to build dashboards to monitor and analyze the effectiveness of ABM campaigns and strategies, providing actionable insights and using benchmarks and historical data to pivot strategies as needed
• Manage budgets and resources effectively, ensuring maximum ROI on ABM initiatives
• Deliver creative compelling messaging and campaigns to target accounts including
• Stay updated with the latest ABM tools, technologies, and trends to keep our strategies ahead of the curve
• Guide Marketing’s use of intent data to ensure the highest and best use of the platform
• Comfortable using AI to scale efforts and increase productivity

Benefits

• Benefit from a generous employer contribution towards health insurance, with a variety of plans that include dental and vision coverage. Enjoy employer contributions to your HSA, and take advantage of HSA/FSA programs to maximize your tax savings
• Secure your future with our 401(k) plan featuring company-matching contributions
• We offer paid parental leave, so you can prioritize what matters most—your family
• Enjoy unlimited PTO and 12 company holidays to recharge and refresh. Celebrate your birthday with a day off, and enjoy Flex Fridays, where every third Friday of the month is yours to unwind
• Work in a flexible, remote environment that suits your lifestyle, with a top-tier WFH setup provided when you join
• Participate in our professional development program to expand your skills and advance your career
• Make a difference in your community with two paid volunteer days each year at a charity of your choice