Primacy is hiring a
Account Director

Summary

Join a dynamic team as an Account Director, Media Marketing, where you will lead client strategy, review performance data, develop media plans, and drive campaign optimizations across multiple channels.

Requirements

• Best in breed client management, including strong verbal written and presentation skills
• A minimum of 8-10 years of agency or equivalent experience at a media publisher and experience in marketing and/or media; BA/BS preferred
• 4-6 years working with Paid Search/Social/Display campaign management (preferably multiple)- while hands on keyboard experience not required, an understanding of the tactics within platforms in important
• 4-6 years working with data from digital advertising platforms/data dashboards and the ability to distill and communicate performance with data to clients
• Experience using media planning & buying tools such as MediaOcean, preferred
• Experience leading a team of media marketers, offering leadership and oversight while managing own book of business and clients
• Knowledge of planning broadcast, cable, terrestrial radio, OOH and print media
• High level comfort working with data
• Focus on strategy to provide thought leadership on all managed accounts informed by data dashboard
• The ability to jump into the native platforms is a plus!
• Ability to break down complex data sets and marketing ideas into information that is digestible and informative to an end client
• Excellent communication and collaboration skills using MS Office tools to present to clients or internal stakeholders
• Excellent quantitative and qualitative skills
• Strong attention to detail
• Ability to work well under pressure in a fast-paced environment – flexibility and adaptability are essential!
• Excitement, drive, and hunger to build relationships, solve problems, and exceed client expectations
• Passion for asking “why?” paired with natural curiosity and desire to learn
• Ability to sustain attention and concentration for extended periods of time
• Ability to efficiently manage time to complete tasks within deadlines. Excellent quantitative and qualitative skills

Responsibilities

• Lead communication with your clients, ensuring white glove service with deep knowledge of their industry, business, and active campaigns
• Field client requests and communication, instilling confidence via strong business acumen and account understanding
• Immerse yourself in your clients’ business and key objectives to inform their media and marketing strategy
• Lead the Mediate.ly campaign team in executing on that strategy to meet campaign goals
• Plan, negotiate and buy local and national digital and traditional media for your clients’ media campaigns
• Use media planning tools, buying and research tools- MediaOcean, Scarborough, AdClarity—and other industry research and client’s historical campaign data to develop media plans
• Work with and provide clear direction to your Campaign Specialists on media plan development and tactical execution of digital media by channel
• Serve as a resource for Specialists for advice and counsel
• Must be able to connect the offline and online media channels to build and present cohesive media plans
• Work with Data and Ops team to ensure proper campaign setup and tracking. Quality control is a must
• Oversee flighting and budget management for your campaigns. Recommend changes as necessary to meet overall goals
• Keep on top of industry news and develop POVs to communicate relevant updates to the team/clients
• Engage with media vendors on a regular basis
• Grow assigned accounts through successful leadership and strategic recommendations
• Anticipate and navigate around potential pitfalls and know when to escalate issues

Benefits

• Unlimited PTO
• Medical, Dental, Vision, 401k
• Annual bonuses for all levels
• Ongoing training opportunities
• Planned outings and team events (remote workers included!)