Account Executive

Summary

Join M Booth, an award-winning agency, as an Account Executive on their growing Consumer team. This role offers a chance to contribute to a collaborative environment while managing small-to-medium scale activations, driving media outreach, and developing influencer programs. You will be responsible for budget tracking, vendor management, contract negotiation, and crafting compelling narratives. The ideal candidate possesses 3-4 years of experience in public relations or integrated communications, including agency experience, and strong written and verbal communication skills. M Booth provides a comprehensive benefits package including health care, a 401(k), unlimited paid time off, and family leave. The position offers flexibility with remote or in-office options in New York City or other specified states.

Requirements

• Bachelor’s degree in Communications, Public Relations, Marketing, Journalism, or a related field
• 3-4 years of demonstrated experience in public relations or integrated communications, with at least 1-2 years of agency experience strongly preferred
• Proven understanding and hands-on experience with both traditional PR and influencer marketing
• Exceptional written and verbal communication skills, with a keen eye for detail and strong presentation abilities
• Highly organized with the proven ability to multitask, prioritize effectively, and manage multiple projects in a fast-paced environment
• A proactive, solutions-oriented mindset and ability to take initiative with minimal oversight
• Demonstrated ability to work both independently and collaboratively within a team-oriented environment
• Strong analytical skills for tracking results and informing strategy

Responsibilities

• Lead the execution and management of small-to-medium scale activations, including comprehensive budget tracking, vendor management, and contract negotiation
• Play a key role in supporting larger activations, events, and strategic partnerships
• Oversee internal invoicing and financial processes to ensure smooth operations
• Drive proactive media outreach and secure impactful coverage across top-tier outlets
• Craft compelling narratives, including pitches, press releases, and key messages that resonate with diverse media
• Develop and maintain a robust media pitch calendar
• Cultivate and nurture strong relationships with key media contacts
• Contribute to the strategic development of influencer programs, offering insights on content themes, creator verticals, and platform best practices
• Identify, vet, and build comprehensive influencer rosters
• Draft detailed influencer briefs and lead engaging briefings
• Manage end-to-end influencer partnerships, from negotiation and contracting to ongoing relationship management
• Oversee influencer tracking, budget reconciliation, and lead the content review process to ensure brand alignment
• Stay abreast of emerging trends and platform innovations in the influencer landscape
• Draft clear and concise client communications
• Own key discussion points and deliverables during ongoing client calls
• Begin to proactively anticipate client needs, offering strategic insights and relevant updates beyond direct requests
• Support the development of client presentations and reports

Benefits

• Professional growth and development programs to help advance your career
• Comprehensive health care and wellness plans for your entire family
• A 401(k) Savings Plan and Flexible Spending Accounts
• Paid holidays, Unlimited Paid Time Off (Personal, Sick, Vacation), and Summer Fridays
• Additional Perks: Family Leave, Well-Being Programs, and Commuter Benefits