Account Executive, Integrated Communications

Summary

Join Praytell, an award-winning integrated marketing and creative communications agency, as an Account Executive. You will play a key role in managing integrated campaigns across PR, influencer, and social media, ensuring alignment with client goals. This position demands proactive client service, creative problem-solving, and strong communication skills. Responsibilities include managing campaign timelines and budgets, coordinating workflows, contributing to strategy, presenting work to clients, and supporting the execution of various initiatives. You will also mentor junior team members and participate in training opportunities. The ideal candidate possesses strong communication, strategic planning, and creative thinking skills, along with experience in PR, influencer marketing, and social media. Praytell offers a competitive salary, comprehensive healthcare, an ESOP, 401(k) options, flexible time off, flexible work locations, and various other benefits.

Responsibilities

• Client Service
• Start with ‘Yes’: Take initiative and proactively seek solutions while maintaining flexibility
• Spidey Senses in Tune: Identify early signs of challenges and takes steps to address them proactively
• No Ego, No B.S.: Handle feedback constructively and focus on delivering value without unnecessary drama
• Trust & Transparency: Build rapport with clients by being upfront, reliable, and consistent in communication
• Sense of Humor & Short Memory: Keep morale high and know when to move on quickly to manage challenges and move past mistakes with professionalism
• Spirit of Partnership: Proactively builds client trust by delivering quality work and establishing a dependable presence
• Account & Team Management Support
• Brand & Business Expertise: Demonstrate a strong understanding of client goals across PR, influencer, and social disciplines, offering ideas to campaigns
• Time & Budget Tracking: Manage campaign timelines and assist budget management (e.g. flagging expenses for tracking)
• Workflow Management: Coordinate task assignments, ensuring collaboration and clarity between PR, influencer, and social teams including PMs and creative teams
• Staffing: Ensure all time entered accurately via Harvest and flag if going under or over hours
• Employee Development: Mentor junior team members by providing constructive feedback and guidance on their work. Continue to participate in training opportunities, seek mentorship, and lead brainstorms
• Effective Communication
• Client Communication (Emails/Status Calls): Manage up to account leads, ensuring updates are clear, timely, and aligned with project goals
• Written Materials: Take ownership of drafting press releases, influencer briefs, and social media content, ensuring quality and alignment with client messaging
• Deck Development: Support the development of decks for internal and client-facing presentations, ensuring strategic insights are communicated effectively
• Presentation Skills: Present work confidently in internal meetings or calls, tailoring delivery to the audience's needs
• Strategic Planning
• Channel Audits (Earned, Social, Influencer): Perform detailed audits of client channels, identifying strengths, weaknesses, and opportunities for optimization
• Target Audience Analysis (Earned, Social, Influencer): Leverage target audience to inform media, influencer or social strategies, incorporating insights into actionable recommendations
• Channel Fluency & Strategies (Earned, Influencer, Social): Assist with tactical plans (media strategy, influencer recommendations, content calendars etc.) that align with client objectives across earned, influencer, and social media channels
• Creative Thinking
• Newsjacking/Trend-to-Earned Ideas: Proactively identify and pitch timely earned, influencer, and social opportunities tied to cultural trends
• Earned Media: Develop and execute creative seasonal or evergreen pitch ideas, including media mailers or event concepts
• Influencer or Talent Partnerships: Collaborate with influencers and talent to create impactful content ideas and campaigns
• Social Media: Craft creative social campaign concepts and post ideas that resonate with target audiences and meet client goals
• Brand Campaign Concepts: Contribute to campaign ideation by proposing original, multi-channel creative ideas
• Execution
• Earned Media: Pitch to media, establish initial relationships with reporters/editors, and contribute to innovative earned tactics. Support media strategy and pitch angle development
• Influencer: Begin influencer outreach, and help manage deliverables while maintaining strong communication with partners
• Social Media: Draft and schedule social content, engage with audiences via Community Managmenet, and collaborate with internal teams on paid and organic campaigns
• KPI, Merchandising & Reporting
• Data Analysis & Interpretation: Assist in gathering and organizing data (impressions, story count, engagement rates, etc.), ensuring accuracy for reports and provide insights that inform tactical adjustments
• Strategic Recommendations: Provide initial observations from data to inform broader team discussions and provide actionable recommendations
• Stakeholder Communication: Contribute to regular reporting and clearly communicate results to internal leads
• Goal Alignment & Performance Metrics: Track basic performance metrics (impressions, stories, engagement rates, etc.) daily with real-time flags to senior team members. Support goal-setting by aligning performance metrics with client objectives

Benefits

• Salary: $57,000 - $70,000 (Please note, the salary range for this role reflects the minimum and maximum compensation. In the spirit of transparency, we typically offer salaries within the 25th to 75th percentiles and cannot exceed the maximum listed. The final offer will depend on your experience, skills and qualifications.)
• Comprehensive health care (Medical, Dental, Vision)
• Employee Stock Ownership Plan (ESOP), where you receive shares of Project Worldwide, our parent company, for every year you work here
• Traditional and Roth 401(k) options with an annual employer contribution based on company performance
• Flexible Time Off (FTO), more than a dozen company holidays and mental health days
• Flexible work locations within the US, remote is a-ok! We also have physical hubs and offices in LA, SF, Austin, Chicago and New York
• Flex Fridays, aimed to keep Fridays meeting-free (with exceptions) for focused work and providing you space to support your personal wellbeing while delivering great client service
• Access to our Employee Assistance Program (EAP) giving you and your family access to mental health resources, family and relationship support, career resources, legal and financial services, discounts and more
• Paid parental leave and fertility support programs
• Training and team-building programs and activities
• Camp Praytell, our company offsite (eligibility based on employee start date)
• Our wonderful Employee Resource Groups (BEACON, Compañeros, elevAsian, Herizon and Prism)