Acquisition Marketing Manager

Summary

Join SAVii, a company revolutionizing employee wellness, and be part of a team transforming lives. As a remote-first organization, we offer flexibility and work-life harmony. Develop and execute brand-aligned marketing strategies to acquire new customers and drive engagement. Lead and manage marketing campaigns, collaborate with cross-functional teams, and optimize marketing processes. Utilize analytics to optimize campaigns and improve cost-per-acquisition (CPA) efficiency. Monitor campaign performance and stay updated on industry trends.

Requirements

• Bachelor's degree in Marketing, Business Administration, or related field
• Proven experience (5+ yrs) in marketing, marketing communications, b2c marketing, or related roles in fintech or financial services
• Demonstrated success in designing and implementing effective growth marketing strategies that have driven significant customer acquisition and revenue growth with measurable business results
• Strong analytical skills and experience in data-driven decision-making and performance-tracking
• Mature experience in campaign development, implementation, and optimization (end-to-end project management)
• Excellent communication skills with the ability to present complex ideas and concepts clearly and concisely
• Proficiency in utilizing various marketing channels and tools, including digital platforms, CRM, analytics tools
• Ability to juggle multiple priorities and deliver results in a fast-paced environment

Responsibilities

• Develop and execute brand-aligned marketing strategies to acquire new customers and drive engagement across different channels
• Lead and manage marketing campaigns or initiatives, from ideation through execution, to drive customer acquisition and engagement
• Collaborate with cross-functional teams to create and execute compelling marketing initiatives that resonate with our target audience
• Optimize marketing processes and costs to enhance efficiency in customer acquisition efforts, ensuring sustained user growth
• Utilize analytics and performance data to optimize campaigns and improve cost-per-acquisition (CPA) efficiency
• Implement A/B testing and other methodologies to continuously improve conversion rates and customer acquisition costs
• Monitor and analyze campaign performance metrics, providing regular reports and insights to stakeholders
• Stay updated on industry trends and competitor activities to identify opportunities for growth and differentiation

Benefits

Remote work, flexible hours