Aviron is hiring a
Affiliate & Influencer Marketing Manager

Summary

The job is for a Partnerships expert in the Marketing team at Aviron, a fast-growing fitness company backed by Y-Combinator. The role involves expanding brand presence and customer base through influencer, affiliate, and strategic partnerships, with a focus on non-traditional influencers on Instagram and YouTube.

Requirements

• Minimum 3 years in influencer marketing
• Bachelor's degree in business, marketing, or a related field
• Project Management: Ability to manage multiple detail-oriented assignments while keeping sight of overarching objectives
• Affiliate Program Expertise: Prior experience building, implementing, and scaling B2C affiliate programs. Familiarity with platforms like Upfluence, ShareASale, and Aspire is preferred
• Platform Proficiency: Expertise on Instagram is essential, with some experience on YouTube. TikTok is considered a plus
• Data-Driven Approach: Analytical mindset with expertise in marketing tools like Excel, GA4 and a knack for defining goals and tracking performance
• Leadership: Strong leadership, strategic thinking, and critical decision-making skills to expand the scope of the position's responsibilities
• Communication: Exceptional written and verbal communication skills for both internal and external stakeholders, including creators, agencies, and managers
• Entrepreneurial Mindset: High accountability and ownership with attention to excellence. Desire to work in a high-growth and fast-moving company with high expectations

Responsibilities

• Support the CMO and Head of Growth with developing the GTM partnership strategy and planning on a quarterly basis
• Build repeatable, scalable processes for prospecting and recruiting influencers
• Build targeting strategy and lists, recruit new partners, affiliates, and influencers across primarily Instagram and YouTube
• Build and nurture strong relationships with existing partners, providing them with the necessary resources, support, and guidance to maximize their performance
• Oversee and guide the Affiliate Manager’s efforts across the current influencer marketing platform, Shareasale
• Develop compensation structures to optimize the ROI of affiliates; get creative in developing programs and incentives to win and incent affiliates
• Monitor and analyze affiliate and influencer performance, track key metrics against goals, and provide regular reports to optimize ROI
• Perform competitive analysis and find opportunities and stay current on the latest news and trends across the industry
• Collaborate with the Creative team when needed to create engaging affiliate and influencer materials, fact sheets, landing pages, and emails
• Support the CMO across the strategic partnership process including research, planning, and onboarding

Benefits

• $5,000 annual education allowance
• Unlimited Essential Days. Vacation days should be for just that, vacation. That’s why we have paid essential days to use for those crappy unforeseen events
• 3 weeks vacation. To just vacation however you’d like
• Employee Stock Ownership Plan. We are all owners of the business and want all our employees to have a piece of the pie
• Annual discretionary bonus. So all our employees can reap the rewards of a successful year and hard work
• Free rower. Row along with the Aviron community
• Team on-sites. We know remote work can feel, well, remote. That’s why we get our team together in our Toronto office 3x a year
• 100% employer paid benefits. Improving the health and happiness of our employees
• All the best tech. An apple laptop and a big ass screen