Associate Director of Marketing

Summary

Join Natera to contribute to the growth of its oncology products by driving awareness and adoption of its MRD test, Signatera®, among healthcare providers. This role involves collaborating with various teams, key opinion leaders, and medical professionals to develop and implement partnerships. Responsibilities include customizing education materials, supporting regional events, analyzing customer feedback, and refining marketing strategies. The ideal candidate will possess a Bachelor's degree, at least 5 years of experience in healthcare product marketing or a related field, and strong communication and project management skills. Oncology experience is preferred. Natera offers competitive benefits, including comprehensive medical, dental, vision, life, and disability plans, as well as free testing for employees and their families.

Requirements

• Bachelor’s degree in a related field required (B.A. or B.S.); advanced degree (MBA, M.S.) preferred
• Minimum of 5 years in healthcare product marketing, product management, sales, medical affairs, or strategic consulting
• Experience in life sciences, health technology, or diagnostics is required
• High integrity and strong interpersonal skills to build lasting relationships with stakeholders
• Excellent project management skills with strong attention to detail and ability to manage timelines effectively
• Proven ability to synthesize clinical information and develop concise, impactful promotional materials
• Strong written and verbal communication skills, including proficiency in presenting technical content to diverse audiences
• Collaborative mindset with the ability to lead and align cross-functional teams
• Analytical, problem-solving mindset with experience gathering customer insights and translating them into actionable strategies
• Proficiency in Microsoft PowerPoint, Excel, and CRM platforms like Salesforce

Responsibilities

• Collaborate Across Teams and with KOLs: Become an expert in Natera’s technology and service offerings and be able to represent the company and its business interests at the highest levels with: KOL Physicians, Community Medical Directors and C-Suite level targets
• Partner with Medical Affairs and Sales teams to develop and execute practice programs and build educational tools. Develop and maintain relationships with key opinion leaders (KOLs)
• Customize Education: Identify the most effective channels to reach medical oncologists and surgeons and adapt national campaign messages for their practices
• Elevate voices of providers who have adopted MRD well in practice for peer to peer educational initiatives
• Support Regional Events: Assist in content development for speaker programs, tumor boards, and congresses
• Manage timelines and budgets effectively
• Analyze and Report Insights: Gather and analyze customer feedback, competitive data, and market trends to refine marketing strategies
• Track effectiveness of regional campaigns

Preferred Qualifications

• Oncology experience is strongly preferred
• Familiarity with digital marketing channels and field marketing tactics is a plus

Benefits

• Employee benefits include comprehensive medical, dental, vision, life and disability plans for eligible employees and their dependents
• Additionally, Natera employees and their immediate families receive free testing in addition to fertility care benefits
• Other benefits include pregnancy and baby bonding leave, 401k benefits, commuter benefits and much more
• We also offer a generous employee referral program!