B2B Marketing Manager

Summary

Join Oscar as a Manager, B2B Marketing and play a pivotal role in developing and executing marketing strategies to drive brand awareness, lead generation, and revenue growth. This role requires strategic thinking and hands-on execution, demanding a proactive leader who can define and implement marketing initiatives. You will analyze performance data, conduct market research, craft impactful campaigns, and measure success while collaborating with cross-functional teams. This position offers significant autonomy and growth potential for a self-starter who thrives on ownership. The role reports to the Senior Manager, Strategy & Operations and offers a blended work culture with remote options.

Requirements

• 4+ years of experience in enterprise B2B marketing, ideally in healthtech or within a startup environment
• Familiarity with B2B marketing best practices
• Experience leading expansion and new product launches from a marketing perspective
• Demonstrated track record of developing and executing successful marketing campaigns that drive lead generation and revenue growth
• Strong writer with the ability to understand and simplify technical concepts

Responsibilities

• Develop and execute a comprehensive go-to-market (GTM) strategy
• Identify target markets, personas, and value propositions to guide marketing efforts
• Establish a strong marketing foundation, including CRM optimization (with sales ops support) for outbound email marketing
• Implement analytics and reporting frameworks to measure campaign performance
• Develop a structured marketing roadmap aligned with key business goals
• Plan and execute demand generation campaigns across multiple channels (e.g., email, social media, content marketing, paid ads, webinars)
• Partner with agencies to optimize strategy, distribution channels, and content creation
• Create engaging content such as whitepapers, case studies, blog posts, and sales enablement materials
• Conduct market research to identify trends, customer needs, and competitive landscape
• Analyze data to inform marketing strategies and decision-making processes
• Lead the rollout of a GTM strategy for the B2B entity in collaboration with cross-functional partners
• Understand consumer segments and recommend strategies to effectively reach them
• Support sales enablement with materials and training to empower the sales team
• Drive awareness, engagement, and growth through multichannel marketing plans
• Lead research, strategy, and execution of full-funnel growth initiatives in alignment with brand strategy
• Monitor and analyze marketing metrics to optimize performance and report on ROI

Preferred Qualifications

• Bachelor’s Degree in Marketing, Business Administration, or other related fields
• Experience working in high growth startups
• Experience working in complex regulatory environments
• Experience working with third-party sales channels as a growth driver

Benefits

• Medical, dental, and vision benefits
• 11 paid holidays
• Paid sick time
• Paid parental leave
• 401(k) plan participation
• Life and disability insurance
• Paid wellness time and reimbursements
• Annual performance bonuses
• Oscar's unlimited vacation program