B2B Marketing Manager

Summary

Join Sezzle, a leading fintech company, as our B2B Marketing Manager and play a pivotal role in shaping our B2B marketing strategy. You will develop and execute comprehensive marketing plans, manage multi-channel campaigns, and create high-quality content. Collaborate closely with the sales team to align marketing efforts with business objectives and manage the B2B customer experience journey. This role requires a minimum of 5 years of B2B experience, preferably in FinTech, and a bachelor's degree in a related field. The ideal candidate possesses strong analytical and creative thinking skills, excels in a fast-paced environment, and demonstrates a proven track record of success. This exciting opportunity offers abundant prospects for career advancement within a rapidly growing team.

Requirements

• Bachelor's degree in Marketing, Business, Sales, or related field
• Minimum 5 years of B2B experience, preferably with FinTech knowledge
• Strong understanding of B2B marketing strategies, tactics and best practices
• Proficiency in marketing automation tools, CRM systems, analytics platforms and ABM tools/techniques
• Excellent written and verbal communication skills
• Strong creative and analytical thinking and a strong ability to problem solve
• Ability to manage multiple projects and meet deadlines in a fast-paced environment
• Knowledge of online advertising, content creation, event management and B2B marketing best practices
• Strong ability to interpret data with a high attention to detail to drive marketing decisions
• Proven track record of coordinating cross-departmental alignment

Responsibilities

• Develop and execute a comprehensive B2B marketing strategy aligned with the Revenue team’s sales goals
• Collaborate closely with sales to align marketing efforts with clear and measurable business objectives
• Work closely with Sales to develop the B2B customer experience journey, identifying critical research and decision-making inflection points and a strategy to support that journey
• Manage the analytics surrounding the B2B marketing efforts
• Plan, create, and manage multi-channel B2B marketing campaigns, including ads, videos, social media, and coordinating press releases and events
• Monitor and analyze campaign performance, providing actionable insights to optimize effectiveness
• Ensure consistent brand messaging and positioning across all B2B marketing channels
• Lead the development of high quality B2B marketing content such as whitepapers, case studies, blog posts, press releases and videos
• Manage the B2B content calendar and ensure timely delivery of all marketing materials
• Work closely with the Marketing Design, Sales and PR teams to produce the content
• Plan and execute industry events, trade shows, webinars and other B2B marketing events designed to grow B2B business goals
• Coordinate event logistics, marketing materials and post-event follow-up activities
• Help set event goals and evaluate event success and ROI to inform future event strategies

Preferred Qualifications

Previous experience with Salesforce, Google Analytics and ABM software is a plus

Benefits

• Compensation The compensation range for the role is $90k - $140k OTE including base and variable
• #Li-remote