Beverage Account Executive

Summary

Join our growing team and help bring safe, trusted cannabis products to more consumers. As an Account Executive, you will expand our THC-infused beverage business by gaining new distribution in off-premise (retail stores) and on-premise (bars, restaurants) locations. This hybrid role combines sales strategy and merchandising, focusing on increasing brand visibility and securing prime placements. You will serve as a sales expert to channel partners, providing insights and support to maximize sales potential. Success in this role requires a go-getter mentality, tenacity, and a passion for problem-solving. The position offers a competitive salary and the potential for annual incentives.

Requirements

• Proven Sales Experience: 2+ years of experience in sales, merchandising, or a related field, preferably in the beverage or CPG industry
• Relationship-Builder: Strong ability to build and maintain relationships with retail managers, bar/restaurant owners, and our Distributor Partner
• Entrepreneurial Spirit: Self-motivated and self-sufficient, with a hunger to win and the ability to work independently in a startup environment
• Self-starter: Self-motivated, organized, and able to work independently in the field
• Strong communicator: Excellent communication, negotiation, and problem-solving skills
• Passion for Innovation: Excited to champion a new category and educate consumers about the product
• Resilience & Resourcefulness: Scrappy, adaptable, and ready to overcome challenges in a competitive industry
• Must pass any and all required background checks
• Must be and remain compliant with all legal or company regulations for working in the industry
• Ability to lift and move products (for stocking and display setup)
• Must possess valid driver’s license
• Must be a minimum of 21 years of age

Responsibilities

• Work closely with off-premise (grocery stores, liquor stores, convenience stores) and on-premise (bars, restaurants, venues) accounts to drive product visibility and volume
• Increase market share by securing new placements, improving shelf space, and expanding points of distribution
• Serve as a trusted sales expert to channel partners, helping them understand category trends, sales techniques, and promotional opportunities
• Develop and maintain strong relationships with key decision-makers in accounts to ensure long-term partnerships
• Collaborate with our Distributor Partner, participating in ride-al ongs and sales meetings to align on strategy and execution
• Identify and open new accounts while maximizing sales opportunities within existing locations
• Monitor competitive activity and provide insights on opportunities for market growth
• Ensure all off-premise locations have properly stocked shelves, with backroom inventory efficiently rotated and managed
• Maintain, clean, and enhance product displays, keeping them dust-free and visually appealing
• Secure prime shelf space and on-premise placements , negotiating for better visibility and positioning
• Monitor inventory levels and work closely with our Distributor Partner to prevent out-of-stocks and ensure strong sell-through
• Conduct regular store visits to enforce brand standards and enhance execution
• Manage and execute in-store and on-premise sampling programs, introducing new customers to the brand and increasing trial conversions
• Educate store staff, bartenders, and consumers on product benefits to enhance brand awareness and loyalty
• Track the effectiveness of sampling efforts and provide feedback to sales and marketing teams

Benefits

• The pay range is competitive and based on experience, qualifications, and/or location of the role
• Positions may be eligible for a discretionary annual incentive program driven by organization and individual performance