Brand Campaign Manager

Summary

Join CoreWeave, a leading AI hyperscaler, as their Brand Campaign Manager. You will be responsible for developing and executing integrated brand campaigns, crafting compelling narratives, and building scalable campaign architectures. This role requires collaboration with cross-functional teams, including product marketing, demand generation, and creative teams. You will measure campaign performance against key performance indicators (KPIs) and use insights to refine strategies. The ideal candidate possesses 10+ years of experience in brand marketing within B2B tech and a strong portfolio showcasing end-to-end campaign ownership. CoreWeave offers a competitive salary, comprehensive benefits, and a hybrid work environment.

Requirements

• 10+ years of experience in brand marketing, integrated campaign strategy, or creative planning—preferably in B2B tech, SaaS, or cloud infrastructure
• A strong portfolio of brand end-to-end campaign ownership , from idea through execution and measurement
• Deep understanding of audience segmentation , messaging frameworks, and full-funnel brand storytelling
• Experience leading multi-channel campaigns across digital, video, events, social, paid media, and owned content
• Proven ability to work cross-functionally with creative teams, product marketers, media planners, and executives
• Strong creative sensibility and editorial judgment; able to shape and elevate work with clarity and vision
• Analytical and insights-driven; comfortable using data to inform decisions and demonstrate brand impact

Responsibilities

• Develop breakthrough, fully integrated brand campaign rooted in CoreWeave’s positioning and aligned to business priorities
• Craft brand campaign narratives that connect emotionally and strategically with our audiences—from developers to C-level buyers
• Build scalable campaign architectures and toolkits that can be tailored across regions, verticals, and funnel stages
• Lead campaign planning across owned, earned, and paid channels —advertising, digital, video, content, experiential, and more
• Partner with product marketing, demand generation, digital, creative, and communications to bring campaigns to life
• Act as the campaign quarterback, aligning stakeholders, timelines, and deliverables to execute flawlessly
• Ensure campaigns are consistent with brand standards while enabling flexibility for market-specific adaptation
• Write clear, actionable creative briefs that inspire bold and strategic execution
• Guide the development of hero assets—videos, landing pages, digital ads, emails, and event materials—ensuring storytelling is consistent and powerful
• Ensure integration of campaign themes across all marketing touchpoints, channels, and content formats
• Define and track campaign KPIs in collaboration with analytics and brand insights teams—brand lift, awareness, engagement, perception, and contribution to pipeline
• Use insights to refine campaigns in-flight and inform future strategies
• Conduct post-campaign retrospectives to capture learnings and optimize playbooks
• Ensure all campaigns ladder into CoreWeave’s broader brand strategy and visual identity
• Contribute to ongoing brand initiatives including messaging evolution, brand platform development, and executive storytelling
• Stay on the pulse of cultural trends, competitor moves, and creative benchmarks to keep our campaigns fresh, relevant, and ahead of the curve

Benefits

• Medical, dental, and vision insurance - 100% paid for by CoreWeave
• Company-paid Life Insurance
• Voluntary supplemental life insurance
• Short and long-term disability insurance
• Flexible Spending Account
• Health Savings Account
• Tuition Reimbursement
• Mental Wellness Benefits through Spring Health
• Family-Forming support provided by Carrot
• Paid Parental Leave
• Flexible, full-service childcare support with Kinside
• 401(k) with a generous employer match
• Flexible PTO
• Catered lunch each day in our office and data center locations
• A casual work environment
• A work culture focused on innovative disruption