Integrated Campaign Manager

Summary

Join HubSpot's French team as an Integrated Marketing Manager and play a pivotal role in driving revenue and growth through strategic marketing campaigns. You will plan, execute, and deliver impactful multi-channel initiatives to generate quality demand and raise brand awareness. This cross-functional role involves collaborating with various teams to create cohesive campaigns and achieve measurable results. The ideal candidate possesses strong campaign creation and execution skills, a data-driven approach, and a keen eye for detail. You will manage end-to-end campaign processes, including reporting and analysis, and contribute to scaling outreach campaigns. This position requires 3-5+ years of B2B SaaS marketing experience and fluency in French and English.

Requirements

• Are self-starters, great teammates, and have 3-5+ years of B2B SaaS marketing experience, preferably in integrated campaign management or field-facing roles
• Have a clear understanding of B2B tech sales processes and how integrated campaigns support the buyer journey
• Demonstrate a proven track record of building, leading, and managing international, integrated marketing campaigns across web, social, email, events, and partner channels
• Have experience activating global content into regional campaigns but don't shy away from creating something entirely new from scratch
• Have a comprehensive understanding of the French B2B marketing sector
• Excel at orchestrating successful events, both in-person and online, as part of broader campaign strategies
• Possess excellent project management skills with the ability to coordinate multiple campaign elements simultaneously
• Can work independently against tight deadlines in a fast-paced, changing environment, while keeping a sharp eye on detail and accuracy
• Are fluent in French and English. Have excellent verbal and written communication skills in both languages, with the ability to communicate with team members at varying levels, conceptually and tactically
• Must be willing to travel 1-2 times per quarter if required for event logistics

Responsibilities

• Develop and execute integrated marketing campaigns specifically tailored for the French market to drive brand awareness and generate quality upmarket demand
• Build comprehensive, multi-channel campaigns in collaboration with other marketing and sales functions such as automation, paid media, customer marketing, revenue marketing, product marketing, and PR
• Manage content & asset creation ensuring it follows the highest standards of quality while aligning with campaign objectives
• Organise and run a variety of digital and in-person events across France to generate net new pipeline and accelerate existing opportunities
• Partner with external companies and regional partners to develop strategic co-marketing efforts that amplify HubSpot's visibility among business decision-makers
• Utilize data analysis to measure campaign effectiveness, identify market trends, understand customer pain points, and inform future campaign planning
• Manage end-to-end campaign planning, implementation, and post-campaign reporting, ensuring alignment with objectives and targets
• Build plans and playbooks to support scaling outreach campaigns to help sales teams leverage integrated marketing materials for their efforts

Preferred Qualifications

• Demonstrate solid business acumen, with sales experience or sales enablement experience
• Are highly analytical and use data to measure results and solve problems
• Stay current on industry trends, competitive landscape, and best practices to inform marketing strategy and tactics

Benefits

• At HubSpot, we value both flexibility and connection. Whether you’re a Remote employee, or work from the Office, we want you to start your journey here by building strong connections with your team and peers
• If you require an accommodation due to travel limitations or other reasons, please inform your recruiter during the hiring process. We are committed to supporting candidates who may need alternative arrangements