Brand Manager

Summary

Join Abnormal AI as a Brand Manager to shape, scale, and maintain the company's brand. You will collaborate cross-functionally to ensure brand consistency and differentiation across all touchpoints. This mid-level role demands both strategic thinking and tactical execution, bringing the brand strategy to life measurably. Responsibilities include brand strategy development, research and measurement, market insights, brand training and governance, internal brand education, and proactive idea generation. The ideal candidate possesses 4-7 years of B2B SaaS brand marketing or strategy experience, a strong grasp of brand fundamentals, and excellent project management skills. Abnormal AI offers competitive compensation, including a base salary range of $123,300-$145,000 USD, and benefits such as bonuses and restricted stock units (RSUs).

Requirements

• 4-7 years of experience in brand marketing and/or brand strategy
• Proven experience in a B2B Saas company or working on B2B Saas clients while at an agency is required; you must understand how to market complex technical products to enterprise customers
• Strong grasp of brand fundamentals: positioning, storytelling, visual and verbal corporate identity
• Creative thinker with analytical instincts—you’re as excited about ideas as you are about impact
• Adept at project management and balancing multiple initiatives in a fast-paced setting

Responsibilities

• Partner with the Director of Brand to evolve and activate the company’s brand strategy and positioning
• Assist in execution of creative programs that bring our brand strategy to life, evidencing our value to customers to give them confidence in why we are the solution for the future of AI-first security by demonstrating our personality traits in action
• Assist in managing brand measurement program, conduct brand tracking studies, update and evolve brand health scorecard
• Conduct audits to ensure all materials are aligned with current brand standards, and to ensure our brand messaging remains differentiated from competitors over time
• Drive adoption of the company’s updated visual and verbal identity across international geographies and functional teams
• Partner with designers, writers, content creators, internal teams, external agencies and vendors to train them on our brand strategy, ensure compliance, educate on changes or updates to the brand, and maintain brand consistency across all of the company’s assets
• Help support and run a newly-created internal brand ambassador program, which involves educating a cross-functional group of employees to be the brand eyes and ears within their own departments
• Actively seek out new opportunities to evangelize the brand internally and externally

Preferred Qualifications

• Agency experience a plus, especially at a branding agency / brand strategy consultancy
• Cybersecurity experience a plus, though not a requirement
• Familiarity with SaaS go-to-market motions and customer journeys
• Experience managing external agencies and vendors to execute brand strategy and/or measurement work
• Experience supporting rebrands or brand evolution projects

Benefits

• Bonus
• Restricted stock units (RSUs)