Senior Brand Manager

Summary

Join OLX as a Senior Brand Manager and lead the development and execution of an integrated marketing plan in Ukraine. You will drive market penetration through brand building, acquisition, and retention tactics, developing and implementing annual plans and strategies. Responsibilities include creating proactive business action plans, leading brand positioning, ensuring high-quality copy and creatives, conducting marketing research, and working with analytics to evaluate marketing effectiveness. Success requires 5+ years in brand management or product marketing, strong experience in creative campaigns, a deep understanding of market trends, and project management skills. OLX offers a competitive compensation package, including a performance-based bonus, medical insurance, flexible benefits, and a remote work option.

Requirements

• 5+ years in similar roles to brand management and product marketing, preferably e-commerce, retail, IT, Telecom, FMCG
• Strong experience in driving impactful creative campaigns, developing excellent creatives, and aesthetic acumen
• Deep understanding of global and local market trends, successful marketing mix, and strategic best practices
• You are accustomed to working in the matrix- or other complex environments and are able to cope with a good degree of ambiguity
• Project management – ability to manage multiple projects in a fast-moving and ever-changing environment with maturity and foresight to cope with input and changes
• A KPI and results-oriented person, capable of driving both strategic direction and tactical optimization
• Collaborative and honest – work with integrity as a valuable member of the virtual European team, sharing best practices and building on others' work to drive synergy, agility and pace of change across the sector
• English level intermediate +

Responsibilities

• Lead, develop, and execute an integrated marketing plan in Ukraine to deliver business objectives, in line with the strategic priorities
• Driving market penetration in Kazakhstan through the brand building, acquisition, and retention tactics
• Develops and implements annual plans, strategies, and programs to drive category growth, having full responsibility for all communication with the agencies, key stakeholders, and partners
• Creates proactive business action plans, as a response to market dynamics, collaborating closely and cross-functionally with all support and commercial functions
• Lead & develop a local brand positioning, perception and identity beyond ATL, including PR & events
• Ensure we consistently produce best-in-class copy and creatives that resonate with consumers across all touchpoints
• Initiating and using marketing research according to the needs
• Working with internal analytics to evaluate the effectiveness of marketing activities
• Drive continuous improvement by adopting an experimental approach to uncover new opportunities, optimize campaign performance and grow lifetime customer value

Benefits

• The opportunity to work for the top online brand, a place that takes the best out of being a global company and bringing a nice local flavor
• Beautifully designed office. However, a remote model for our employees is also implemented
• Continuous investment in your development, the chance to connect for advice and inspiration to other professionals from all over the world
• Complex compensation package (annual performance-based bonus, medical insurance, flexible benefits compensation and more)