Remote Brand Manager
Kitsch
πRemote - United States
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Job highlights
Summary
Join Kitsch as a highly skilled Brand Manager, responsible for driving brand growth, commercializing innovative products, and developing groundbreaking strategies. As a proactive and collaborative leader, you will have an unparalleled opportunity to drive impact and shape the future of our global accessory brand.
Requirements
- 3+ years of experience in brand management preferably within Consumer Goods
- True ownership mindset with a bias for action & thrive in a fast-paced environment
- Demonstrated success in defining brand strategy and launching products with strong 360 marketing support
- Excellent communication and leadership skills with the ability to strategically manage, inspire and motivate cross-functional partners
- Strong analytical skills and experience with consumer insights, market research, and trend analysis
- Organized and able to see through projects from start to finish: knows how to drive high level strategy but can also steer projects to completion
- Ruthless prioritizer: can prioritize not only business needs and activities, but also their day-to-day to ensure focus on the most important projects to meet brand KPIs
- Collaborator and strong cross-functional influencer: you are a serial collaborator with a proven track record of gaining alignment and influence quickly with a diverse group of stakeholders
- Business Acumen: can understand key drivers of the business and know how to prioritize marketing activities accordingly; is financially minded and can quickly size and action opportunities against the impact to our business
Responsibilities
- Partnering with the Marketing team to define and execute a long-term brand strategy
- Developing and implementing innovative 360 Go-to-Market strategies
- Leading the commercialization and in-market launch of our upcoming product innovation
- Analyzing business trends and consumer insights to proactively adapt and optimize marketing strategies
- Owning the marketing calendar including defining key messaging and tentpole moments
- Serving as the brand steward and ensuring consistent brand messaging and visualization across all retail and digital platforms
- Providing strong input into both DTC and retail plans and partnering to build compelling sell stories and commercial strategies
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