Senior Manager, Brand Market Research

Summary

Join NerdWallet's Brand Marketing team as a Senior Market Research Manager to analyze consumer perceptions and usage of NerdWallet. You will champion the consumer voice, design and execute research, and translate findings into actionable insights. This cross-functional role involves collaborating with marketing and product teams to understand consumer behavior and improve the company's offerings. You'll manage research projects, communicate insights effectively, and identify opportunities for deeper understanding. The ideal candidate possesses strong analytical and communication skills, experience in quantitative and qualitative research, and the ability to manage multiple projects.

Requirements

• 8-10 years of experience in quantitative and qualitative brand research
• Experience working in a consumer-facing /brand-led organization
• Ability to juggle multiple projects with tight timelines
• Experience balancing creativity with technical excellence
• Experience driving change and partnering effectively with key marketing and product stakeholders
• Comfortable operating in ambiguity, helping solve complex problems with creative solutions
• Experience synthesizing insights/learnings from multiple sources to build holistic and compelling recommendations that lead to business impact
• Proven communication and presentation skills with a track record of delivering concise, executive level synthesis to influence business decisions and strategies
• Experience with tools such as Brandwatch, YouGov, MRI, and Mintel

Responsibilities

• Champion the voice of the consumer, serve as an advocate for market research and the power of deeply understanding of the target audience
• Design and execute innovative quantitative and qualitative research to support decision-making, shape brand strategy, product and campaign development
• Ongoing evaluation of brand health metrics
• Brand advertising effectiveness
• Effectiveness of new marketing initiatives for the companies
• Understanding motivations / barriers to consumer perception & usage intent
• Develop & execute research learning agendas and measurement approaches in partnership with the Brand team to evaluate effectiveness of work in the market
• Oversee the full life-cycle of a research project, including managing contractors and research vendors
• Distill complex data into clear and actionable insights and communicate those insights across the company in a way that inspires new ways of thinking, drives impact in the organization
• Regularly triangulate and communicate customer insights, market and business trends across our organization, so the company is working off the same foundational understanding of our consumer, company and category
• Spot and propose opportunities to bring deeper insights to the team around our target audience or the competitive landscape
• Maintain knowledge of industry trends related to market and media research methodologies, recommending the right mix of existing tools & custom research necessary to round out our learning agendas

Preferred Qualifications

Prior management experience and can manage relationships with contractors and vendors to support market research work

Benefits

• Industry-leading medical, dental, and vision health care plans for employees and their dependents
• Rejuvenation Policy – Vacation Time Off + 11 holidays + 4 Mental Health Days Off
• New Parent Leave for employees with a newborn child or a child placed with them for adoption or foster care
• Mental health support
• Paid sabbatical for Nerds to recharge, gain knowledge and pursue their interests
• Health and Dependent Care FSA and HSA Plan with monthly NerdWallet contribution
• Monthly Wellness Stipend, Cell Phone Stipend, and Wifi Stipend
• Work from home equipment stipend and co-working space subsidy
• Nerd-led group initiatives – Employee Resource Groups for Parents, Diversity, and Inclusion, Women, LGBTQIA, and other communities
• Hackathons and team events across all teams and departments
• Company-wide events like NerdLove (employee appreciation) and our annual Charity Auction
• Our Nerds love to make an impact by paying it forward – Take 8 hours of volunteer time off per quarter and donate to your favorite causes with a company match
• 401K with company match
• Be the first to test and benefit from our new financial products and tools
• Financial wellness, guidance, and unlimited access to a Certified Financial Planner (CFP) through Northstar
• Disability and Life Insurance with employer-paid premiums
• Remote (based in the U.S.)