Brand Manager

Summary

Join PurposeMed, a rapidly growing healthcare startup, as their Brand Manager for the Freddie brand. This remote, full-time position based in Canada will have you overseeing creator partnerships, out-of-home media, experiential marketing, and events. You will contribute to brand awareness and integrated campaign strategy, manage creator content, execute media buys, lead marketing events, and test new marketing channels. The ideal candidate possesses 5+ years of marketing experience, a proven track record of successful integrated marketing campaigns, and a passion for PurposeMed's mission. Competitive salary and benefits are offered, including flexible work arrangements, comprehensive health coverage, wellness days, and professional development opportunities.

Requirements

• 5+ years of experience in marketing, event coordination, or a related field
• A track record of developing integrated marketing campaigns that build brand and drive performance
• Experience in creator/influencer marketing and managing relationships with content creators
• A background in event planning and coordination, especially in the context of brand promotion
• Proven experience in social media management and analytics
• Experience in a performance-oriented, consumer-focused company with a proven track record of success
• Demonstrated ability to drive significant business outcomes through brand marketing in a high-growth B2C business
• Willingness to get their hands dirty; we are a scrappy team who moves quickly and seldom rely on outside agencies to support our work–we are looking for someone to help execute on the programs they develop
• A nose for value; the ability to prioritize initiatives across multiple areas of a business, based on urgency, importance and potential impact
• A passion for PurposeMed’s mission and solving healthcare challenges for underserved communities

Responsibilities

• Contribute to our brand awareness and integrated campaign strategy
• Oversee creator content execution, including creator selection, negotiation, reviewing content, managing feedback for edits, processing payment, and measuring results
• Identify and execute out-of-home media buys, including sourcing and negotiation, budgeting, briefing our creative team, and sharing results
• Lead marketing events that build deep, meaningful bonds with the LGBTQ2S+ community and build advocacy for our brand
• Test and develop new marketing channels, including expanded out-of-home campaigns, creator partnerships, ambassador/affiliate programs, and experiential activations
• Collaborate with the Growth team to conduct geo-targeted holdout tests that measure brand impact and ensure assets are leveraged for both brand and performance campaigns
• Oversee our budget tracker to help the team effectively manage spend

Preferred Qualifications

• Experience overseeing marketing campaigns across Canada and the USA
• Familiarity to healthcare; its advertising regulations and consumer behaviours

Benefits

• $96,000-$113,000 CAD / year
• Earn stock options through our Equity Incentive Plan—connect your efforts to PurposeMed’s growth as we work together to improve the lives of our patients across North America
• Work flexibly within a team that’s remote friendly; we believe that work should fit around your life*
• 20 vacation days and a team that will remind you to use them!
• Annual winter break closure
• Extended medical, dental, and vision care starting on your first day of work!
• 8 wellness days
• $500 health and wellness spending account
• $2,000 mental health coverage with additional free online counseling through Inkblot Therapy and FeelingBetterNow mental health assessments
• $20,000 of lifetime coverage for gender-affirming care and procedures
• $500 learning fund to use towards courses and other professional development
• Our unique People Potential program, in which you'll partner with your manager to identify opportunities to grow and achieve your full potential
• $3,400 lifetime coverage for fertility drugs
• Parental leave program for birthing and non-birthing parents–your choice of: Short term: 4 weeks off to use flexibly in your first year of parenting Long-term: 13 weeks EI top-op
• Eligible team members and their dependents** also receive no-cost access to PurposeMed’s services: Freddie : PrEP assessment and follow-up appointments Frida : ADHD assessment Foria : Gender-affirming care services