Business Development Representative

Summary

Join Adthena, an award-winning search intelligence platform, and become an Agency BDR. You will generate qualified leads, build relationships, and understand agency structures. You will be responsible for outbound prospecting, qualifying opportunities, and managing initial sales stages. The role requires 3-12 months of sales experience, preferably in B2B SaaS/Tech or advertising. Adthena offers a remote-first, flexible work environment with benefits such as trust-based vacation, private medical insurance, mental health support, and family care packages. The company fosters a strong culture and provides career growth opportunities.

Requirements

• 3-12 months of Sales experience, preferably in a B2B SaaS/Tech or Advertising industry
• Must be eager to advance within a sales organization by creating a positive impact both within the role and in the broader organization - Must also possess the desire to work closely with and broaden understanding of the Agency industry
• You are a problem-solver, an exceptional listener, and a great communicator
• You seek out challenges and love to get creative to solve them
• You are a competitor and enjoy being in a friendly competitive environment
• You have an exceptionally strong desire to bring new customers to Adthena and maximize revenue
• You can work closely with other team members to develop and manage a sales pipeline
• Willing to go the extra mile with a strong work ethic; self-directed and resourceful
• You are driven by Adthena’s mission to revolutionize search marketing
• You want to be a part of changing the way marketing discipline works on behalf of our customers and have fun along the way

Responsibilities

• Generate quality, well-qualified new business leads and build existing and future relationships via discovery and demo calls
• Be familiar with different agency structures and how they operate, and also comfortable communicating with all levels of individuals from graduates to Agency leads
• Outbound prospecting to potential agency clients, utilizing internet search and tools such as LinkedIn Navigator, ZoomInfo, Salesforce and Outreach. This could either be new agency relationships or expanding our existing network for an already engaged agency
• Contact, qualify and follow up opportunities, through outbound calls and emails
• Engaging prospects in consultative discovery to understand their competitive landscape and intelligence requirements. Once the relationship is established, continue to build and grow the relationship through monthly calls, email updates and face-to-face meetings
• Take a consultative approach and propose solutions based on the Adthena Value Proposition, leveraging Adthena case studies/user cases and running demos. Following initial conversations, manage the first stages (in conjunction with the relevant AE) of the sales process (qualification and evaluation)
• Representing Adthena and its marketing product suite at industry events and supporting the Senior Director of Agency at pre-arranged agency huddles
• Working closely with AE’s and the wider Business Development Representative team to provide a unified approach to targeting client prospects and testing new messaging/outreach strategies
• Embedding yourself in learning and understanding what we do, our product functionality, features and benefits to achieve subject matter expertise
• Continually build out knowledge of the industry (agency and search) and identify potential new avenues of engagement with agency contacts
• Meet, if not exceed, monthly targets and document activity within Salesforce

Preferred Qualifications

• Prior Advertising experience, either as a Digital practitioner or in a Sales/Commercial role
• Experience in strategic, thorough account planning to execute engagement with different company types, roles, etc
• Ability to navigate conversations with technical and economic buyers at a strategic level (C-Suite, VP or Director)
• Experience using sales technologies such as Salesforce, Navigator, ZoomInfo, and SalesLoft or equivalents to power your outreach campaigns

Benefits

• Trust-Based Vacation: Take as much time off as you need, when you need it
• Remote-First: 52% of Adthenians work fully remote, with others choosing Hybrid Work at our 3 Geohubs (London, Austin, Sydney)
• Flexible Work: Work how and where you do your best, with full autonomy over your day
• Career Growth: Bespoke training and career development via "Sherpa plans" to guide your growth
• Private Medical Insurance: Fully covered health care
• Mental Health Support: Employee Assistance Program offering 24/7 confidential counselling, with access to ‘healthier living’ services such as ‘HeadSpace’
• Family Care Package: Up to 6 months fully paid maternity leave, and 2 months paternity leave
• Pension & 401(k): Competitive UK/US/AUS pension schemes, available from day one
• Home Office Stipend: $200 for your ideal remote setup
• Swag Welcome Gift: $70 credit to grab some merch
• Birthday Day Off: Celebrate your special day
• Regular Socials: Summer & Christmas parties, annual and quarterly offsites, monthly meet-ups
• Volunteer Days: Make a difference with paid volunteer time each quarter