Business Development Representative

Summary

Join Cohere Health as a Business Development Representative (BDR) and play a critical role in driving business growth by generating new opportunities and setting the stage for successful sales engagements.

Requirements

• Bachelor’s degree in Business, Marketing, Communications, or a related field
• 3-5 years of experience in sales development, business development, or related roles, ideally within the healthcare technology or software industry
• Proven track record of achieving or exceeding lead generation and appointment-setting targets

Responsibilities

• Proactively identify and research potential clients within the healthcare industry, focusing on health insurance companies, and other risk-bearing providers that could benefit from our solutions
• Utilize various tools and platforms (e.g., LinkedIn, CRM, cold calling, email campaigns, referrals, etc.) to generate and qualify leads
• Develop and maintain a comprehensive understanding of the target market segments, buyer personas, key stakeholders, and decision-makers within prospect organizations
• Conduct outbound calls, emails, and social media outreach to introduce Cohere Health’s solutions to potential clients
• Articulate the value proposition of our solutions and how they address specific pain points in prior authorization and utilization management
• Engage in meaningful conversations with prospects to uncover their needs, challenges, and goals, and determine their fit as a potential customer
• Schedule qualified meetings and product demonstrations for the sales team with key decision-makers and stakeholders within target organizations
• Work closely with the sales team to ensure a smooth handoff of qualified leads and to align on the approach for each opportunity
• Track all activities, leads, and opportunities in the company’s CRM system, ensuring accurate and up-to-date information
• Collaborate with the marketing team to provide feedback on lead quality and marketing campaigns, and to optimize lead generation strategies
• Participate in regular training sessions and sales meetings to continuously improve product knowledge, sales skills, and industry expertise
• Contribute to the development of sales scripts, outreach templates, cadences, and other tools to enhance the effectiveness of the sales development process
• Meet and exceed individual performance metrics, including the number of leads generated, meetings set, and conversion rates
• Regularly report on key performance indicators (KPIs) and progress towards goals, providing insights and recommendations for improvement

Benefits

• Health insurance
• 401k
• Bonus