Campaign Account Coordinator

Summary

Join Later as a Campaign Account Coordinator and support the Campaign Account Manager in executing influencer marketing campaigns on our Affiliate Marketing Platform, Mavely. You will collaborate on campaign planning and strategy, manage influencer relationships, oversee campaign execution and monitoring, ensure content approval and compliance, and provide excellent communication and coordination. This role requires a Bachelor's degree in a related field, 1-2 years of experience in influencer and affiliate marketing, and strong skills in communication, organization, and social media. The position offers an hourly rate of $25-$28, stock options, and participation in various benefits plans. Later is committed to building an inclusive and supportive workplace.

Requirements

• Bachelor's degree in marketing, business, or a related field
• 1-2 years experience in influencer marketing and affiliate marketing, preferably in a similar role
• Self-starter with strong accountability for owning projects end to end
• Proactive, energetic attitude and desire to work in a fast paced, results-oriented and deadline-driven environment
• Deep understanding of the influencer and creator commerce landscape
• Strong understanding of social media platforms (Instagram, Facebook, TikTok, YouTube, etc)
• Experience in managing successful social/digital campaigns across social platforms
• Comfortable in Google office suite and workspace
• An aptitude for strategy with an innate passion for pop and Internet culture
• Team player
• Outstanding organization, time-management, and follow-through skills
• Excellent communication skills and relationship focused

Responsibilities

• Collaborate with the Campaign Account Manager to understand campaign objectives, target audience, and messaging
• Research and identify suitable influencers based on campaign requirements, audience demographics, and brand alignment
• Managing small-scale campaigns end-to-end with oversight from Campaign Account Manager
• Establish and maintain relationships with influencers and other relevant stakeholders
• Maintain positive relationships with influencers, acting as their main point of contact
• Provide influencers with campaign briefs, guidelines, and creative assets, and ensure timely delivery of content
• Identify, research, and recruit suitable influencers and content creators for brand collaborations and partnerships
• Negotiate and manage influencer contracts, budgets, and deliverables
• Develop creative campaign concepts and strategies that align with brand values and goals
• Provide influencers with guidance, assets, and support to create high-quality content
• Assist in the coordination of campaign logistics, including campaign set up, content review and timelines
• Monitor campaign performance metrics and assist with wrap report creation and payouts
• Review influencer-generated content to ensure it aligns with brand guidelines, messaging, and legal and FTC requirements
• Ensure compliance with advertising regulations and disclosure guidelines for sponsored content
• Foster strong relationships with influencers, affiliates, and partners
• Provide timely communication and support to address inquiries and concerns
• Assist and support the Campaign Account Manager by addressing inquiries, providing support, and resolving issues
• Coordinate cross-functional teams to support campaign execution
• Communicate campaign updates to all relevant parties under strict timelines

Benefits

• Stock options
• Various benefits plans
• $25/hr - $28/hr