Campaign Analyst

Summary

Join Sojern as an Analyst and drive operational efficiency by supporting multiple teams in a fast-paced, travel-centric environment. You will play a critical role in managing Facebook campaigns, optimizing digital advertising processes, and collaborating with various teams. This data-driven role requires strong analytical and communication skills, and involves creating dashboards and documentation. Sojern offers a comprehensive benefits package including competitive compensation, flexible work options, wellness programs, and professional development opportunities. The ideal candidate will possess a relevant bachelor's degree, 2-4 years of experience in data analytics, and experience with Facebook/Instagram/Meta advertising.

Requirements

• BS in Business, Data Analytics, Economics, Marketing, Management, Data Science, Computer Science, Mathematics, Statistics, or related field; MBA or graduate degree a plus
• 2-4 years of hands-on experience in data or business analytics role, with at least 1 year of experience in digital advertising preferred
• Experience with Facebook/Instagram/Meta required, and a plus with Display Programmatic and/or Search Engine Marketing experience
• Excellent oral and written communication skills
• Ability to work in a fast paced environment, balance multiple priorities, and work with remote offices

Responsibilities

• Manage Facebook campaigns by combining audience segmentation, bidding, delivery and pricing strategies to extract optimal conversion based performance by leveraging travel data
• Develop and optimize processes for digital advertising campaigns (Facebook/Instagram/Meta) which contribute to running campaigns at or above expected performance metrics and benchmarks
• Define a campaign’s target needs and requirements by working with the Commercial team to understand and deliver the client’s performance expectations
• Create best practices documentation and roll out your techniques to the Client Success and fellow AdOps team members globally
• Work with Sojern’s trafficking team to improve Facebook campaign creation processes
• Collaborate with the Product, Engineering, and Data Science teams on various data and automation related projects
• Develop Tableau dashboards that allow leadership to view Sojern’s Facebook business in a meaningful way and allow the Ad Operations team to more efficiently perform day-to-day responsibilities
• Communicate your insights and techniques to multiple internal stakeholders; diligent written and excellent presentation skills are key
• Be rigorously Data Driven in every aspect of your work, insights, and communications
• Bring your deep problem solving and analytical skills to ferret out the techniques necessary to optimize campaigns that leaves the competition scratching their heads

Preferred Qualifications

• Experience extracting, analyzing, and sharing insights derived from data using various tools such as Excel, SQL, Python, and Tableau preferred
• A positive attitude each day.  As a team, we support each other through training and ad hoc help

Benefits

• Competitive compensation packages, stock options offered to every employee, Bonusly program to reward and recognize team wins and performance, plus employees can take up to 40 hours of paid time per year to volunteer and give back to the community
• Flexi-Friday benefit, hybrid or remote work options for most roles, time-zone friendly work hours with async collaboration
• Team offsites planned annually, six employee resources groups, regular virtual and in office team building events, monthly company All Hands & leadership Q&As
• PTO allowance to recharge, comprehensive healthcare options, paid parental leave (16 weeks for birthing parents; 12 weeks for non-birthing parents), retirement contributions and investment options (for applicable locations), travel benefits (hotel stay benefit & IATA membership), plus mental health, wellness & financial health resources
• Learning & development stipend, mentorship program, career development programs, leadership training
• Home office tech set up (laptop, monitor, keyboard, mouse), monthly internet and phone allowance, modern tools to communicate and collaborate (Slack, Google Suite)