Campaign Manager

Summary

Join Halcyon, a leading cybersecurity company, as a Campaign Manager to plan, execute, and optimize integrated marketing campaigns. Collaborate with cross-functional teams, including product marketing, sales, and digital, to ensure campaigns align with business priorities and drive measurable results. This role requires a data-driven approach, strong analytical skills, and experience with marketing automation and CRM tools. You will manage campaign timelines, budgets, and deliverables, while continuously testing and optimizing for improved performance. The ideal candidate possesses a creative mindset, excellent communication skills, and a proven track record of success in B2B SaaS demand generation. Halcyon offers a comprehensive benefits package, including full health insurance, 401k, paid time off, parental leave, and more.

Requirements

• Experienced working with sales to align marketing goals and objectives to drive demand generation and achieve business outcomes
• Detail-focused, self-starter with strong cross-functional project management skills
• A creative and strategic thinker with excellent written and interpersonal skills
• Able to deal with ambiguity in a fast-paced environment with an openness to change course as needed
• Highly collaborative, energetic, and a proactive team player
• Focused on marketing metrics and continuous learning/improvement
• 5+ years in demand generation for B2B SaaS, preferably in cybersecurity
• Proven track record of building and executing multi-channel campaigns that drive pipeline and revenue
• Experience with marketing automation platforms (e.g., Marketo, HubSpot) and CRM systems (e.g., Salesforce)
• Data-driven mindset with experience in performance measurement and reporting
• Excellent communication, collaboration, and organizational skills
• Bachelor's degree in marketing or related field

Responsibilities

• Develop and manage end-to-end integrated marketing campaigns across multiple channels (email, digital, events, social, content syndication, etc.)
• Collaborate with product marketing and sales to align campaign strategy with business priorities and key personas
• Collaborate with Product Marketing to create campaign messaging that engages the buying group. Map content and campaigns across personas, segments, and verticals
• Coordinate cross-functional resources to bring campaigns to life—from creative briefs and content to distribution and promotion
• Manage campaign timelines, deliverables, and budgets to ensure on-time, high-quality execution
• Partner with the BDR team to ensure they have the assets, offers, and anything else needed for following up with marketing qualified leads and prospecting into target accounts
• Continuously test and optimize messaging, creative, and channels to improve engagement and conversion rates
• Track, measure, and report on campaign performance using marketing automation and CRM tools
• Deliver insights and recommendations based on campaign results to optimize future performance
• Ensure lead routing, follow-up processes, and attribution tracking are functioning accurately
• Partner with sales to develop supporting materials (nurture sequences, outbound email kits, follow-up content)
• Work closely with digital, events, and content teams to ensure message consistency across all touchpoints
• Align campaigns with broader brand and demand generation goals

Benefits

• Comprehensive healthcare (medical, dental, and vision) with premiums paid in full for employees and dependents
• 401k plan with a generous employer contribution
• Short and long-term disability coverage, basic life and AD&D insurance plans
• Medical and dependent care FSA options
• Flexible PTO policy
• Parental leave
• Generous equity offering