Campaign Manager

Summary

Join Procore's growing Marketing team as a Campaign Manager overseeing new logo acquisition and customer expansion marketing activities for North America. You will be responsible for campaigns generating new logo and expansion pipeline, contributing to revenue targets. Working with the NAMER Campaigns team, you'll collaborate with Sales, Product Marketing, and other teams to achieve pipeline goals and drive growth. This role requires a cross-functional approach to combine various ideas and business goals into cohesive marketing plans. The position reports to the Senior Manager, NAMER Campaigns, and offers flexibility with US office locations or remote work options. Immediate start is preferred.

Requirements

• 4+ years of experience in a SaaS or B2B growth/demand generation marketing capacity
• Passion for marketing to both prospects and customers—focusing on driving growth and retaining revenue
• Bachelor's Degree in Marketing or Business or comparable education/experience required
• Hands-on experience creating and executing integrated marketing campaigns across web, email, webinars, events, digital advertising, direct mail, and more
• Familiarity with CRM systems, marketing automation tools, tracking, and analytics tools
• Ability to use data and metrics to assess campaign effectiveness, with the ability to make informed decisions and take action based on data-driven insights
• Outstanding written and verbal communication skills
• Highly organized and detail-oriented

Responsibilities

• Work as an individual contributor and as part of a broader campaigns team responsible for designing, developing, and executing high-performing marketing campaigns
• Own both the new logo acquisition and customer cross-sell and upsell pipeline outcomes to ensure revenue goals are met
• Design prospect acquisition and customer campaign strategies using ABM best practices, focused on creating an always-on, scalable campaign framework
• Understand the buyer’s journey and customer lifecycle to align messaging and offers to the right audience at the right time
• Work with sales teams and product marketing teams to coordinate campaign messaging develop new sales plays, offers, webinars and direct mail campaigns
• Partner with field and event marketing and sales teams to create targeted, geo-based in-person customer experiences that build relationships and contribute to driving ARR
• Utilize data to understand the success of campaigns, communicate results in routine meetings with sales leadership and identify areas for optimization

Benefits

• Base Pay Range $90,360 - $124,245
• Eligible for Bonus Incentive Compensation
• Generous paid time off
• Healthcare coverage
• Career enrichment and development programs