Campaign Manager

Summary

Join Procore's growing Marketing team as an Upmarket Campaigns Manager, NAMER! You will oversee campaign marketing activities for US and Canada specialty contractors with $250M+ ACV. Responsibilities include designing and executing high-performing expansion marketing campaigns, developing new campaign strategies using ABM best practices, and working with various teams to achieve pipeline goals and drive new logo acquisition. This role requires 4+ years of SaaS or B2B marketing experience and a Bachelor's degree in Marketing or Business. The position reports to the Director of Upmarket Campaigns, NAMER and offers a competitive salary and benefits package. The role can be based in any US office location or remotely within the US.

Requirements

• 4+ years of experience in a SaaS or B2B growth/demand generation marketing capacity
• Passion for marketing for sales—focusing on driving growth and retaining revenue
• Bachelor's Degree in Marketing or Business or comparable education/experience required
• Hands-on experience creating and executing integrated marketing campaigns across web, email, webinars, events, digital advertising, direct mail, and more
• Familiarity with CRM systems, marketing automation tools, tracking, and analytics tools
• Ability to use data and metrics to assess campaign effectiveness, with the ability to make informed decisions and take action based on data-driven insights
• Outstanding written and verbal communication skills
• Highly organized and detail-oriented

Responsibilities

• Work as an individual contributor and as part of a broader campaigns team responsible for designing, developing, and executing high-performing expansion marketing campaigns
• Design new campaign strategies using ABM best practices, focused on creating an always-on, scalable campaign framework
• Understand the customer lifecycle and use customer data to align expansion messaging and offers with the right audience
• Work with sales and product marketing teams to coordinate campaign messaging develop new sales plays, offers, webinars and direct mail campaigns
• Partner with field and event marketing and sales teams to create targeted, geo-based in-person customer experiences that build relationships and contribute to driving ARR
• Utilize data to understand the success of campaigns, communicate results in routine meetings with sales leadership and identify areas for optimization
• Own the complete audience pipeline outcomes to ensure revenue goals are met (new logo and expansion)

Benefits

• Base Pay Range $113,560 - $156,145
• Eligible for Bonus Incentive Compensation
• Generous paid time off
• Healthcare coverage
• Career enrichment and development programs