Campaign Manager

Summary

Join SEON, a leading fraud prevention company, as a Campaign Marketing Manager in Austin, Texas. This role offers a hybrid work schedule and involves developing and executing innovative marketing campaigns across multiple channels. You will collaborate closely with sales, product, and regional marketing teams to drive demand generation and contribute to revenue goals. The ideal candidate possesses strong project management skills, experience in multi-channel campaign development, and a deep understanding of the SaaS sales cycle. SEON provides a comprehensive benefits package including flexible hours, generous holiday allowance, private health insurance, and opportunities for professional development.

Requirements

• Ability to translate prospect buying journey into a multi-phase campaign that captures the attention of in-market buyers wherever they are (awareness, consideration, decision)
• Experience collaborating across PR, content, product marketing, and product teams to repurpose regional content for all buyer journey stages
• Superior project management skills with the ability to orchestrate marketing efforts to build our one-to-many strategy and programs
• Familiarity with CRM data, reporting cadences and optimization cycles
• Understanding of business & funnel metrics and the impact of strategy on revenue-based marketing
• Demonstrated experience and empathy for the sales function and understanding of how campaigns support the pipeline, bookings and revenue goals
• Excellent communication skills and the ability to maintain relationships with internal stakeholders
• 5 years + of experience building strategic multi-channel campaigns, generating demand and contributing to the sales pipeline
• Understanding of the SaaS demand generation engine across Marketing, Sales and Operations
• Strong project management & organizational skills for cross-functional communication
• Competent & comfortable with working within CRM systems like HubSpot & SFDC
• An individual that will embrace our culture for collaboration and shared commitment to excellence

Responsibilities

• Drive innovative and creative vertical and persona-based marketing campaigns
• Be the primary contact across revenue teams to organize and project manage our multi-channel, cross-departmental campaign GTM
• Lead the campaign ideation and execution process, collaborating with product, regional marketing, sales and all arms of the demand marketing-focused teams
• Deliver campaign briefings to regional sales teams, working closely with the regional marketing resources
• Develop sales plays with regional marketing teams and operations to develop repeatable playbooks, valuable outreach assets, and data dashboards
• Work closely with our Sales and BDR leaders to develop, implement and deliver a unified outreach strategy
• Become an expert in SEONs ICPs, leaning on our Product Marketing Managers and Sales team to help build credible demand creation and capture programs
• Translate data into understandable narratives and meaningful insights for knowledge sharing and optimization
• Work with marketing leadership and cross-marketing leads to develop, maintain and own comms and campaign calendars
• Optimise campaigns post-launch, communicating results and learnings based on performance

Benefits

• Employee stock ownership plan (ESOP)
• Flexible hours
• Generous Holiday allowance
• Access to significant opportunities for learning and development
• Private health insurance including dependants (inc. employee assistance & mental health support)
• Complimentary weekly language courses
• Enhanced Parental leave
• Monthly company breakfast and weekly Lunch allowance
• Work from anywhere' 60-day remote work