Campaign Marketing Manager

Summary

Join M3 Global Research as a Campaign Marketing Manager to maximize the impact of marketing and PR assets and drive sales funnel growth. You will lead the strategic development and execution of key account campaigns across various channels, including social media. Collaborate closely with marketing and sales teams to align goals and strategies. Act as a brand gatekeeper, ensuring brand guidelines are followed in all external communications. Develop and execute strategies to deliver key performance indicators (KPIs), optimizing campaign performance. Take a lead role in CRM marketing automation and content creation. Drive growth across all M3 market research companies. Control and measure resources for specific initiatives, prioritizing to maximize ROI.

Requirements

• Experience of working in HubSpot / other CRM platforms with the ability to pivot to Hubspot
• Previous marketing experience, preferably in a B2B environment
• Social media planning experience, especially Linkedin
• A creative thinker with the capacity to develop engaging campaigns
• Excellent copywriting skills and content creation for web, social media, and email
• Motivated by an exciting and collaborative team environment
• Able to make decisions, take ownership and accept accountability
• Self-motivated and driven with a passion for excellence
• Self-directed worker with the professionalism and focus to work relatively autonomously, albeit with the support of marketing and sales colleagues
• Excellent verbal and written communicator with an eye for detail

Responsibilities

• Educate and inform the sales team through regular attendance at forecasting meetings, providing insights into campaign performance, lead generation, and customer engagement
• Foster a collaborative working relationship between marketing and sales teams, facilitating alignment on goals, strategies, and tactics
• Work closely with sales stakeholders to develop account-based marketing plans aimed at achieving their targets, and generate high quality leads
• Lead the strategic development and execution of key account campaigns in collaboration with sales stakeholders, ensuring alignment with sales targets and objectives
• Develop comprehensive account-based marketing plans to drive engagement and conversions within target accounts
• Develop and execute strategies to deliver key performance indicators (KPIs), optimising campaign performance across all channels
• Utilise analytical reporting to evaluate campaign effectiveness and inform ongoing and future activities
• Conduct monthly marketing reviews to track campaign productivity and iterate existing campaigns for continuous improvement
• Take a lead role in CRM marketing automation and daily execution, setting strategy and creating compelling content to nurture leads and drive conversions
• Collaborate with internal teams to ensure seamless integration of CRM initiatives with overall marketing campaigns and sales efforts
• Oversee the development of compelling campaign creative assets, ensuring alignment with brand guidelines, messaging, and audience preferences
• Design, plan, and execute complementary social media campaigns to amplify marketing collateral and increase brand visibility
• Develop strategies to leverage social media channels effectively, engaging target audiences and driving traffic to key campaign assets
• Drive growth across all M3 market research companies by developing comprehensive marketing campaigns that support their objectives and integrate seamlessly with existing initiatives
• Control and measure resources available for specific initiatives, allocating and prioritising resources to maximise return on investment (ROI)

Benefits

• 25 days annual leave
• Participation in a company bonus scheme linked to personal and company performance
• Group Life Cover 4x salary
• Pension 4%/4% employee/employer contributions
• Vitality after probation
• Staff discount scheme
• Discounted gym membership