Campaign Specialist

Summary

Join Thomasnet.com as a Campaign Specialist and oversee the execution of auction-based optimizations for numerous clients. Manage and optimize campaigns in bulk, ensuring successful outcomes without direct client interaction. Continuously track campaign performance, identify trends, and develop scalable processes for efficient management. Generate detailed performance reports and actionable insights. Proactively address challenges using data-driven solutions and identify opportunities for automation. Collaborate with internal teams and stay updated on industry trends. This role requires strong analytical skills and experience in marketing or advertising campaign management.

Requirements

• 2-3 years of experience in marketing or advertising campaign management, preferably with auction-based optimizations
• Strong analytical skills and proficiency in tools such as Google Analytics, Excel, Tableau, or other reporting platforms
• Proven ability to manage multiple campaigns simultaneously while maintaining attention to detail and quality outcomes
• Self-starter who excels in independent work environments and can prioritize tasks effectively

Responsibilities

• Manage and optimize auction-based campaigns for a high volume of clients, ensuring alignment with their goals and KPIs
• Continuously track campaign performance using analytics tools, identifying trends and areas for improvement
• Develop scalable processes to efficiently manage and optimize campaigns across multiple accounts simultaneously
• Generate detailed performance reports and actionable insights to ensure campaigns meet success metrics
• Address challenges proactively, leveraging data-driven solutions to maintain campaign effectiveness
• Identify opportunities for automation and workflow improvements to streamline campaign management
• Work closely with sales, analytics, and product teams to align campaign strategies with organizational objectives
• Stay updated on auction-based optimization trends and best practices to maintain competitive performance standards

Preferred Qualifications

Experience with programmatic advertising platforms or real-time bidding systems is a plus